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UGG® for Men Launches New Fall 2014 "THIS IS UGG" Campaign Featuring Tom Brady   - 2 Hours ago
PR Newswire NEW YORK, Sept. 2, 2014 NEW YORK , Sept. 2, 2014 /PRNewswire/ -- UGG Australia is excited to launch its first-ever global brand marketing campaign titled "THIS IS UGG." for the fall
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360i Wins Media Planning and Buying for Pernod Ricard USA   - 2 Hours ago
Pernod Ricard USA has selected Dentsu's 360i to handle media planning and buying, as well as other strategic work including social media management. "Our decision to select 360i came down to our confidence

Nationwide Debuts New Logo in Peyton Manning Ad   - 2 Hours ago
Nationwide Mutual Insurance Co. is digging into its archives as part of a corporate branding overhaul that includes putting a soaring eagle back into its logo. The insurer will debut the new design as

Explore the 'Destiny' Solar System With Google Street View   - 2 Hours ago
The makers of the highly anticipated console video game "Destiny" want you to take a tour of the moon -- at least, their version of it -- using Google Street View technology. Their "Planet View" website

Here's What Else Is Wrong With Native Advertising   - 2 Hours ago
One of the great media pleasures of the summer was getting to watch John Oliver's trademark extended "Last Week Tonight" commentaries. The show debuted in the spring, but the "Oliver rant" arguably

2 injured when boat flips on Lake Havasu   - 8 Hours ago
LAKE HAVASU CITY, AZ (CBS5) - Two people were hospitalized after a 38-foot boat flipped and ejected five people on Lake Havasu on Sunday afternoon. Cale Holt, 29, of Bullhead City was driving the boat

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Neustar Appoints Ad Tech Thought Leader Michael Schoen Vice President of Marketing   - 8 Hours ago
Patented Product Strategist to Drive Innovation for Highest Growth Business STERLING, Va.--(BUSINESS WIRE)-- Neustar, Inc . (NYSE:NSR), a trusted neutral provider of real-time information services
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Voya Financial Debuts Brand Campaign To Consumers; Launches New Advertising And   - 8 Hours ago
Company's Retirement Solutions, Investment Management And Insurance Solutions Businesses Now All Operating As Voya PR Newswire NEW YORK, Sept. 2, 2014 NEW YORK , Sept. 2, 2014 /PRNewswire/ --
all 1 news articles >>

Neustar Appoints Ad Tech Thought Leader Michael Schoen Vice President of Marketing   - 8 Hours ago
Neustar Appoints Ad Tech Thought Leader Michael Schoen Vice President of Marketing Services Patented Product Strategist to Drive Innovation for Highest Growth Business Neustar,

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NetBase Introduces Game-changing Audience Marketing Technology With micro@scale™   - 8 Hours ago
New Audience Approach Gives Brands "Immensely Personal" Segmentation of Consumers with Social Profile Advertising MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Sep. 2, 2014-- NetBase, the Social Analytics
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Marathon Legend Bill Rodgers Joins AdMeTech Foundation in Launching TV Campaign   - 8 Hours ago
Prostate Cancer Survivor Rodgers Invites Support for the Manogram® Project to Bring Life-saving Detection to Men PR Newswire BOSTON, Sept. 2, 2014 BOSTON , Sept. 2, 2014 /PRNewswire-USNewswire/

Ogilvy & Mather Chicago Appoints Antonio Nunez as Head of Planning   - 8 Hours ago
Experienced storyteller joins Ogilvy's growing Midwest compass point PR Newswire CHICAGO, Sept 2, 2014 CHICAGO , Sept 2, 2014 /PRNewswire/ -- Ogilvy & Mather Chicago announced today Antonio Nunez
all 1 news articles >>

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A Book Excerpt From 'Darling, You Can't Do Both': The Dove Litmus Test   - 9 Hours ago
Janet Kestin and Nancy Vonk Credit: Harper Collins The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort

Female Empowerment in Ads: Soft Feminism or Soft Soap?   - 9 Hours ago
Under Armour's first attempt at a women's business in 2003 failed spectacularly. Tampax celebrated menstruation in 2007 with an outrageous "period dance" and no one noticed. Go Go Sports Girls, dolls

Focused Image on Washington Business Journal’s Top Advertising Agencies List   - 9 Hours ago
WASHINGTON--(BUSINESS WIRE)--Sep. 2, 2014-- Focused Image Inc., one of the top advertising agencies in the D.C. metro area, delivering award-winning branding, marketing and public relations creative services
all 1 news articles >>

A Look Back at Portrayals of Women in Advertising   - 9 Hours ago
Over the years, advertising has oscillated from being denigrating to supportive of women. Here's a sampling: 1950s-1960s The long-running "Dream" campaign saw women dreaming of going to work, winning

Mattel Pushes Barbie as Model of Empowerment for Young Girls   - 9 Hours ago
Before Pantene was not sorry, Barbie was unapologetic. The shapely doll's turn in Sports Illustrated 's 50th anniversary swimsuit edition earlier this year stirred widespread controversy, drawing both
all 1 news articles >>

INDIA PRESS-Telecoms firms ramp up digital ad spends - Economic Times   - 18 Hours ago
3:40am BST (bit.ly/W4PF7E) Note: Reuters has not verified this story and does not vouch for its accuracy. (Compiled by Derek Francis in Bangalore)

Wins for Barbarians, WPP-India XI and Mavecrics   - 21 Hours ago
In the latest weekend action in the Apple Coal JCA League 2014-15, Jakarta Barbarians continued their impressive start to their first season in the top flight with a well-compiled 20-run victory over

Publicis acquires Nurun   - 2 Hours ago
3 hours ago by Megan Haynes The holding company picked up the agency from Quebecor for $125 million. Already A Subscriber? SIGN IN Forgotten your password? Click here . Having trouble? Try our
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Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies   - 3 Hours ago
It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out
all 2 news articles >>

IRB defends lack of Kiwis in new Rugby World Cup ad   - 3 Hours ago
A still from the advertisement for the Rugby World Cup 2015 features a South African, a Canadian and a Tongan - but no New Zealander. The hosts of the 2015 Rugby World Cup say they didn't forget to
all 1 news articles >>

Custom Flavor/Labeled Ice Creams, New Trash Can Covers, Erasable LED Writing Boards   - 2 Hours ago
eCreamery Creates Custom Ice Creams, Gelatos eCreamery enables event planners to offer custom flavors of ice creams and gelatos, complete with custom labels. The process starts with the selection of

How to Advertise Your Dance Classes   - 2 Hours ago
What may be causing this? You are attempting to access this page via a Webhosting Account Scripted access to public pages is not allowed. You are accessing the web via a proxy. If you are using a

Headlines of Hope Drive New Ads for Memorial Sloan Kettering   - 2 Hours ago
Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced
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