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Facebook to Introduce New Ad Platform   - 3 Hours ago
Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is
all 11 news articles >>

WPP's GroupM Buys 49% Of Media Agency Haworth Marketing + Media In U.S.   - 2 Hours ago
UK-based advertising giant WPP Plc. (WPP.L,WPPGY: Quote) said that its wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media in the United

BRIEF-WPP's subsidiary GroupM acquires 49 pct of Haworth Marketing   - 3 Hours ago
Sept 23 (Reuters) - WPP Plc * GroupM acquires 49 pct of Haworth Marketing + Media in US Source text for Eikon: Further company coverage

La. 'Kissing Congressman,' Wife Allude to Scandal in New Ad   - 10 Hours ago
The wife of "kissing congressman" Rep. Vance McAllister comes to his defense in a new ad for the Louisiana Republican lawmaker that alludes to the scandal dogging his re-election bid. Titled "Blessed,"
all 1 news articles >>

Hoax ad convinces people to microwave their iPhones   - 11 Hours ago
Source: ONE News This image is also apparently a hoax - Source: Twitter, Nick Would you put your iPhone in a microwave to charge it wirelessly? An image circulating on social media claims

ZEFR Has Acquired Social Advertising Startup Engodo   - 12 Hours ago
Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo . Last week ZEFR entered into a purchase agreement

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Women’s university sets ‘dress rules’ to prevent sensual ad ahead of festival   - 12 Hours ago
`A cup of beverage offered for free, if you bring candies handed out by Maid ?` A woman clad in maid’s attire, coupled with this announcement, appears in a poster for the department of crafts art promoting

Tell Rush Limbaugh’s advertisers: Stop supporting Rush Limbaugh’s attacks on women   - 2 Hours ago
“No means yes if you know how to spot it.” That’s what Rush Limbaugh said Monday on his radio program in a segment about Ohio State University’s new sexual assault policy. 1 Rush has made countless

Ban makers of sports drinks from sponsorship, study says   - 3 Hours ago
Sports drinks manufacturers and makers of nutritional supplements should be banned from sponsoring sporting events, a study carried out in Melbourne suggests. While not as bad as tobacco, alcohol or fast

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Hailo names Microsoft consumer apps brand chief as global CMO   - 3 Hours ago
Hailo, the taxi booking app, has snapped up Gary Bramall, Microsoft's senior global brand experience director, to become its chief marketing officer. Bramall begins at Hailo this week and will build out

Waitrose, Starbucks and Cadbury among first advertisers on Instagram   - 3 Hours ago
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are the first brands to sign up to Instagram's new ad service, which goes live today. Instagram, the photo-sharing app that was acquired

Sony's PlayStation TV game and movie-streaming set-top box to go on sale in November   - 3 Hours ago
Sony has announced that its PlayStation TV set-top box, which will allow consumers to stream games, TV shows and films to their TV sets without the need for a gaming console, will go on sale in the UK

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The five trends driving Diageo's luxury marketing   - 3 Hours ago
Diageo Reserve, which houses the drinks giant's premium brands such as Johnnie Walker Blue Label, Tanqueray No. Ten and Ciroc, is in rude health. Currently 10% of the overall business, it is in double-digit

Budweiser tugs at the heartstrings in drink-driving ad featuring a four-legged friend   - 3 Hours ago
Budweiser has rolled out a drink-driving campaign with the strapline #FriendsAreWaiting to remind viewers "your friends are counting on you" to come home. The one minute video, which has racked up nearly

CFTC removes big obstacle to hedge fund advertising   - 3 Hours ago
, the U.S. Commodity Futures Trading Commission ("CFTC") eased long-standing marketing restrictions on private offerings by hedge funds, a move aimed at aligning the CFTC's restrictions with similar rules

The Most Expensive Fully Jeweled Mercedes CLS 350   - 3 Hours ago
Talk about the lavish cars that glide around the street of Knightsbridge London - Audi’s, Lamborghini’s and Rolls Royce are a common sight on this street but above all of them is a Mercedes CLS 350 bearing

Makedonski Telekom sponsors Advertising Festival   - 3 Hours ago
Macedonian operator Makedonski Telekom is one of the partners of the Golden Drum Advertising Festival. The event takes place from 7 to 10 October in Portoroz, Slovenia. Makedonski Telekom is supporting

It's spider season, but they're not so itsy bitsy anymore   - 3 Hours ago
Experts say the recent warm weather means we could expect to see more spiders in are homes than usual this autumn. We'd like you to send in your pictures of your eight-legged visitors. You can
all 1 news articles >>

Omnicom finance chief Weisenburger steps down after 16 years   - 3 Hours ago
Omnicom Group's executive vice-president and chief financial officer, Randall Weisenburger, has stepped down after 16 years to return to private equity. Philip Angelastro, the company’s controller and
all 5 news articles >>

Cheating Congressman Declares He’s Blessed to Have a ‘Wonderful Christian Wife’   - 6 Hours ago
FOLLOW: In 2014's skeeziest political ad. It's only September and we already have a winner for the skeeziest political ad of the 2014 election! As you may recall, Representative Vance McAllister of

Next-Gen Social Analytics Are Transforming Digital Marketing   - 8 Hours ago
It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social

WSJ: Facebook To Unveil New Advertising Platform   - 9 Hours ago
(dpa-AFX International Compact Via Acquire Media NewsEdge) MOUNTAIN VIEW (dpa-AFX) - Social networking giant Facebook Inc. (FB) will next week introduce a new advertising platform that is designed to

WPP : GroupM Buys 49% of Haworth Marketing in US   - 3 Hours ago
LONDON--WPP PLC (WPP.LN) said Tuesday its wholly-owned media investment management company, GroupM, bought 49% of U.S. media agency Haworth Marketing + Media. Haworth's billings for the year ended
all 2 news articles >>

Shibuya via Rangiora: Kiwi software company Shuttlerock makes the most of Lady Gaga's   - 10 Hours ago
Lady Gaga may not have performed in Rangiora (yet). But she is using some visual marketing software from a company that's based there.  On her recent tour to Japan, Lady Gaga asked her 'Little Monsters'

Mongolia : WPP announces Y&R's buyout of MCS Holding [TendersInfo (India)]   - 10 Hours ago
[September 22, 2014] (TendersInfo (India) Via Acquire Media NewsEdge) Y&R Advertising, wholly-owned operating firm of WPP is all set to take over the creative and research agency of MCS Holding
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