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Samsung Wins Energy Star Award for Green Marketing
Digital Chosun - 8 Hours ago
Samsung Electronics announced on Sunday it received the Energy Star Promotion Award from the U.S. Environmental Protection Agency for a second year in a row in recognition of its efforts in promoting
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New Facebook Policies Clamp Down on 'Loose' Ad Copy
ClickZ Today - 3 Hours ago
Share Facebook is attempting to put the kibosh on marketers that loosely employ user profile attributes - such as gender, age, and location - in their ad copy, ClickZ has learned. During the past two
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An Approach to Holistic SEO
ClickZ Today - 6 Hours ago
The search engine optimization industry has few constants, but the one we can all count on is the persistent effort by search engines to improve quality and user experience. These innovations affect how
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Optimizing Your Double Opt-In E-mail
ClickZ Today - 6 Hours ago
My last column focused on the first half of an offline-online sign-up process. At the end I asked if, in the excitement of getting a special offer coupon on the thank you page, we were missing anything.
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The New Era of Digital News Consumption
ClickZ Today - 6 Hours ago
In today's news marketplace, the average adult faces an overwhelming amount of information. The average city-dwelling adult sees more than 7,000 messages a day, or about 500 messages per waking hour.
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Web Analytics Interpretation 101
ClickZ Today - 6 Hours ago
Search Marketing 101 Many people know that they need an analytics tool to measure performance on their Web site or search marketing campaign. Getting data is one thing. So, too, is looking at the results.
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An Appraisal: An Enemy of Raccoons but a Friend of Marketers
New York Times - 9 Hours ago
If you grew up in the 1950s, then the character Davy Crockett, played by Fess Parker, who died at 85 late last week, is an essential part of your mental furniture. His ballad most likely still plays over
An Enemy of Raccoons but a Friend of Marketers El Paso Inc
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M&S overhauls marketing with new strategy
Marketing Week - 7 Hours ago
Marks & Spencer is dropping its This is not just strapline and adopting a new marketing direction across its food and clothing business. The new M&S food ads star actress Caroline Quentin and use the
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Digital press serves cross-media marketing efforts
Printingtalk - 7 Hours ago
Euroworld, a cross-media marketing company in Brentford, UK, has installed a Xerox iGen4 110 digital press and XMPie Personal Effect Cross Media.
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US: Z & S Fresh cited for not paying sellers A Fresno-based produce sales and marketing
Fresh Plaza - 9 Hours ago
A Fresno-based produce sales and marketing company that shut down last summer has been cited by the U.S. Department of Agriculture for violating the department's rules on selling produce. Agriculture
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Tango Marketing Releases April 2010 Newsletters for Sage PFW, ACT! by Sage, and
Street Insider - 2 Hours ago
Tango Marketing, LLC today announced the immediate availability of three new issues of its popular Sage product newsletters for: Sage PFW ERP, ACT! by Sage, and Sage Nonprofit Solutions. Edmonds, WA (Vocus)
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HRmarketer.com Hosts Complimentary Webinar Offering Insight on Creating a Pay for
Street Insider - 2 Hours ago
Webinar sponsor, Salary.com, offers insight about the relationship between pay and performance and offers advice for conducting reviews to enhance participation and improved results Capitola, CA (PRWEB)
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Marketing Daily - Monday, Mar 22, 2010
Media Post - 2 Hours ago
Apr 14 Search Insider Summit (FL)Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Forum (NYC) May 13 Digital Out-of-Home Awards (NYC)
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England team checks in with Virgin Atlantic
Marketing Direct Magazine - 2 Hours ago
LONDON - Virgin Atlantic is to fly the England team to the in South Africa, having been appointed as the Football Association's official airline supplier.It is not clear whether there will be any advertising
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Yahoo restructures leadership; Ken Mandel takes on APAC role
Media Magazine - 3 Hours ago
ASIA-PACIFIC - Yahoo has announced staff changes to strengthen its Asia-Pacific leadership team. Ken Mandel (pictured), presently head of Yahoo Southeast Asia, will take over as the new VP of advertising
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Fleishman-Hillard opens Jakarta office
Media Magazine - 3 Hours ago
JAKARTA - Fleishman-Hillard has launched an office in Jakarta, a move that supports the PR agency's goal of bolstering its presence in emerging markets and in Southeast Asia. Louisa Tuhatu (pictured)
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Two days to go before the AME Festival kicks off in Shanghai
Media Magazine - 3 Hours ago
SHANGHAI - The industry is gearing up for the Asian Marketing Effectiveness (AME) Festival taking place on Wednesday and Thursday at the Pudong Shangri-La in Shanghai this week. The annual two-day festival
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BBDO/Proximity Beijing snaps up Kappa project in China
Media Magazine - 3 Hours ago
BEIJING - Italian casual sportswear brand, Kappa, has chosen BBDO/Proximity Beijing to create a TVC campaign in China, following a pitch in January that involved DDB Guoan, Ogilvy & Mather and other agencies.
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GSI Commerce Founder Michael Rubin on Undercover Boss
About - 3 Hours ago
Ever wonder what goes on behind the scenes when you place an order online? Me neither. But it will be interesting to watch as e-commerce is put in the spotlight on CBS's Undercover Boss tonight. The company
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Caldera strengthens sales team
What They Think - 3 Hours ago
Caldera has strengthened its sales staff with the arrival of Nan Jin. Mrs JIN will be reinforcing the sales team as Area Sales Manager for Asia Pacific, including China, Hong Kong, Taiwan, Singapore,
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F-H focused on SE Asia development
Marketing-interactive.com - 4 Hours ago
FLEISHMAN-HILLARD   PUBLIC RELATIONS   PEOPLE F-H Malaysia GM Ku Kok Peng adds SE Asia market development role F-H opens new office in Jakarta Ku to build on existing SE Asia operations outside of
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Busy start to 2010 for Go Communications
Marketing-interactive.com - 4 Hours ago
Go Communications picks up 7 new accounts in 2010 Will boost agency's annual revenue by 30% Malaysia â?? Go Communications has landed a string of new business wins to start 2010 which it says will boost
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Sensex opens in negative zone
India Today - 4 Hours ago
The Bombay Stock Exchange benchmark Sensex fell by over 240 points, or 1.37 per cent, in the opening trade today, snapping the four-session winning streak as investors sold stocks after the Reserve Bank
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Airline flies again with a new ad campaign
IOL - 4 Hours ago
Kulula.com will know whether an advertisement, published over the weekend, will again raise the ire of world football body, Fifa.
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Bloggerwave Extends Contract With Leading Viral Marketing Company to Include All
Levels - 4 Hours ago
MOUNTAIN VIEW, CA -- (Marketwire) -- 03/16/10 -- Bloggerwave Inc. ('Bloggerwave') (OTCBB: BLGW), an innovative commercial blogging company, announced today that it has extended its contract with Buzzamedia,
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