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Itz Online Daily News >> ADVERTISING INDUSTRY July 28, 2014 members login here
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House bill lets airlines advertise pre-tax fares
MSN Canada - 4 Hours ago
WASHINGTON - In a victory for airlines and their workers' unions, the House rejected consumers' complaints and passed legislation Monday letting airline advertising emphasize the base price of tickets,
House says US airlines can advertise pre-tax fares StockHouse USA
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Miami street artist sues American Eagle over ad campaign
Reuters - 74 Minutes ago
Fearing a reputation as a corporate sellout, a rising star in Miami's art scene is suing American Eagle Outfitters alleging it used his work in a global advertising campaign without permission. NEW YORK,
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Microsoft’s Cortana embarrasses Siri in new commercial
Palestine Telegraph - 5 Hours ago
By Malarie Gokey Microsoft’s Cortana outshines Siri in a new commercial, helping a man wish his wife a happy anniversary and other related tasks. Essentially, Cortana wants you to know that anything
Microsoft takes aim at Siri (again) with first Cortana ad ArsTechnica
Cortana humiliates Siri in Microsofts latest Windows Phone 8.1 advert Cambodian Times
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Bright House Networks Selects BlackArrow to Deploy Dynamic Ad Insertion for On-demand
Reuters - 5 Hours ago
Bright House Networks Selects BlackArrow to Deploy Dynamic Ad Insertion for On-demand Platforms Extends Monetization of On-demand Content to Key DMAs BlackArrow, a worldwide provider
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Survey Shows Multi-Screen Ad Investment to Skyrocket
San Francisco Chronicle - 80 Minutes ago
Jivox Survey of Ad Agencies Highlights Demand, Challenges and Future Adoption of Multi-Screen Advertising (PRWEB) July 28, 2014 Jivox , provider of the leading ad platform for personalized multi-screen
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Clickky Invents a New Model of Mobile Ad Campaign Pricing
San Francisco Chronicle - 4 Hours ago
Clickky brings performance marketing into the mobile ad space with its brand new CPE campaigns. This model helps advertisers acquire new active users rather than increase app install base. London,
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Verizon's Customer-Rewards Program Comes With Data-Tracking Built In
Advertising Age - 5 Hours ago
Soon, lucky Verizon subscribers may win NFL tickets -- and the carrier may tell advertisers the moment those subscribers cross the gates, and where they were before the game. Last Thursday, Verizon
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Senate hopeful cuts power to White House – in TV ad (+video)
Christian Science Monitor - 6 Hours ago
In a new campaign ad, Senate hopeful Natalie Tennant rebukes the Obama administration's carbon limits on power plants by pretending to cut power to the White House. The White House power outage ad is
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BOHAN Takes Home Gold at Advertising Age Small Agency of the Year Awards
BusinessWeek - 7 Hours ago
/PRNewswire/ -- BOHAN Advertising was named Southeast Small Agency of the Year by marketing trade publication, Advertising Age. An awards show was held in Austin, Texas at the close of Ad Age's sold-out
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Post–Newsweek Stations Renamed Graham Media Group
BusinessWeek - 11 Hours ago
CHICAGO--(BUSINESS WIRE)--Jul. 28, 2014-- Post Newsweek Stations has changed its name to Graham Media Group, effective today. Emily Barr, President and CEO of Graham Media Group, said: "Much like our
Post-Newsweek stations renamed Graham Media Group AIM Group
GRAHAM : Post–Newsweek Stations Renamed Graham Media Group 4 Traders
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Mobile apps testing startup Leanplum scores $4.8M; adds marketing automation
GigaOm - 12 Hours ago
Leanplum, a startup launched last year to improve A/B testing for mobile apps , now has $4.8 million in new funding to push a new marketing automation feature and to staff up across the board. The
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House approves bill letting airlines advertise pre-tax fares, over consumer complaints
AllVoices - 5 Hours ago
It's a battle pitting the nation's airlines against their passengers, and the first round has gone to the industry. The House used a voice vote Monday to approve a bipartisan bill letting airline advertising
House approves bill letting airlines advertise pre-tax fares, over consumer ... Comox Valley Echo
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Eight Media and Marketing Buzzwords That Must Die
Advertising Age - 7 Hours ago
Lately there's been signage all over my neighborhood McDonald's for the newish Bacon Clubhouse burger that includes this copy in giant type: " Artisan is how this club rolls." Listen, if the most mainstream,
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Watch the Weekend's New TV Ads From Adidas, Burger King, ASICS and More
Advertising Age - 7 Hours ago
Every weekday, we bring you the Ad Age/iSpot Hot Spots , new and trending TV commercials tracked by iSpot.tv , a company that catalogs, tags and measures activity around TV ads in real time. The New Releases
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VivaKi Partners With Ghostery Enterprise to Offer Privacy and Analytics Solutions
BusinessWeek - 11 Hours ago
NEW YORK, NY -- (Marketwired) -- 07/28/14 -- VivaKi, the advertising technology solutions company owned by Publicis Groupe, and Ghostery Enterprise, the global technology and transparency solutions provider,
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Survey Finds Earned and Social Media Inextricably Linked in Newsrooms Today
BusinessWeek - 11 Hours ago
/PRNewswire/ -- Traditional journalism has been significantly impacted by the growing number of Americans who turn to social media to source, share and engage with news. A new survey by Ogilvy PR of over
WPP : Survey Finds Earned and Social Media Inextricably Linked in Newsrooms Today 4 Traders
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Microsoft's Latest Ad Bashes Siri For Not Being As Smart As Its Own Virtual Assistant
Business Insider Australia - 12 Hours ago
Microsoft has been touting its new virtual assistant, Cortana , as a personal aid that learns more about you the more you interact with it. In its latest ad , the company is out to prove Cortana is
Microsoft’s Latest Ad Bashes Siri For Not Being As Smart As Its Own Virtual Assistant Yahoo! Malaysia
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READ IN: Monday, July 28, 2014: VA bill done, two more big-ticket items to go before
Washington Post - 12 Hours ago
Don't forget to sign up for Read In , your one-stop shop for the politics news you need right now. It's fast, easy and free! A1: The stories you need to read before your first conference call. --
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G2Mi Research: Outdoor Advertising in Europe, a new analysis by G2Mi Research
BusinessWeek - 13 Hours ago
LONDON -- The European outdoor advertising industry is characterised by relatively low growth, but strong innovation by media companies as they seek to create new urban spaces for outdoor ads (such as
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Virtual Reality: Advertising's Next Big Thing?
Advertising Age - 13 Hours ago
Oh baby! Virtual reality gets real Credit: You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance.
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Construction Industry Markets to Build Younger Workforce
Advertising Age - 13 Hours ago
Modern equipment uses joystick technology. The construction business is looking for a few good gamers. Trying to shake its image as dirty, backbreaking labor and attract younger workers, the industry—from
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BRIEF-Guangdong Advertising signs agreement with United ...
Reuters - 18 Hours ago
Guangdong Advertising Co Ltd * Says board agrees to invest 188.1 million yuan ($30.41 million) in Guangzhou Zhongmao Advertising Co * Says signs strategic agreement with IT solutions and service provider
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David Duchovny Stars in Russian Nostalgic/Nationalist Beer Ad
ABC News - 23 Hours ago
9:04pm Plugging Russian-made beer Siberian Crown, David Duchovny appears in a two-and-a-half-minute ad, titled “You Have Things to Be Proud Of,” with heavy themes of pro-Russian nostalgia and cultural
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Ipsos comments on FY 2014 financial guidance
Reuters UK - 7/28/2014
Ipsos SA:Expects FY 2014 revenue to be stable or grow slightly at constant scope and exchange rate.Sees operating margin in line with FY 2013.FY 2013 revenue 1.712 billion euros.FY 2014 revenue 1.712
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Robo-Advisors Manage Over 36% More Money Than They Did 3 Months Ago
Yahoo! Finance - 6 Hours ago
View gallery . Joe Raedle / Robo-advisors keep making h eadlines, but how much money do they actually manage? Research and consulting firm Corporate Insight has found that as of July, the 11 leading
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