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Itz Online Daily News >> ADVERTISING INDUSTRY February 28, 2015 members login here
How Advertisers Burrowed Their Way Into Netflix
Variety - 23 Hours ago
Netflix doesn’t carry advertising , but that hasn’t kept Madison Avenue from carving out new roosts in one of the video-streaming service’s flagship offerings. Three popular brews crafted by Anheuser-Busch
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Vivendi: 2014 Earnings in Line with Expectations
BusinessWeek - 24 Hours ago
Numericable-SFR and Altice offer accepted PARIS--(BUSINESS WIRE)--Feb. 27, 2015-- Regulatory News: Vivendi (Paris:VIV): Note: This press release contains audited consolidated earnings established
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NASA posters advertise space vacations
CNN - 2/27/2015
Story highlights NASA's Jet Propulsion Laboratory has produced vintage-style posters advertising trips to new planets Posters evoke golden age of travel from last century with classic art deco graphics
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Encore Capital Group to Meet With the Investment Community at the Raymond James
BusinessWeek - 2/27/2015
Your requested update has been submitted Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If
A.M.BestTV: Insurers Step Up Their Charitable Giving Bloomberg
A.M. Best Affirms Ratings of Life Insurance Company of Alabama BusinessWeek
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Digital Advertising Agency Experience Advertising, Inc. has Been Selected as the
A.M. Best - 22 Hours ago
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Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur
Adweek Online - 22 Hours ago
In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration
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That's So '90s: Watch Macho Man Persuasively Sell the Daily News in This TV Commercial
Advertising Age - 22 Hours ago
[embedded content] In 1994, Macho Man Randy Savage was an international star of the World Wrestling Federation and the New York Daily News was a thriving business, with a new rich owner, Mort Zuckerman.
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Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino
Adweek Online - 22 Hours ago
The cake decorating company  Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers
Cake Decorating Brand Bakes Up a Partnership With Rosanna Pansino Adweek Online
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'Murder' By Numbers: ABC Gives Early Renewal to Shonda Rhimes Drama
Advertising Age - 23 Hours ago
[embedded content] ABC on Thursday night momentarily slipped out of character, giving fans of its hit freshman drama "How to Get Away with Murder" an advance heads up on the series' future prospects.
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How Leonard Nimoy Created an Alien Who Embodied the Best of Humanity
Adweek Online - 23 Hours ago
One story often told by Leonard Nimoy, who died today at age 83, was that quite a few fans of his Star Trek character, Mr. Spock, assumed Nimoy himself was a real scientist. Maybe it was the gravity
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Is Dove's #SpeakBeautiful Twitter Campaign an 'Egregious Overstep'?
Advertising Age - 23 Hours ago
Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post's take on Wednesday , which called the new effort
Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’? Global Advisors
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Tech Ad Parodies Ogilvy Nationwide Controversy
Adweek Online - 24 Hours ago
Today in We Saw This Coming news, an educational technology company called Instructure wants to be known as the first to create a real ad poking fun at the Nationwide Super Bowl campaign that got more
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Questlove and Charli XCX Cover Deee-Lite for Target's Summer Style
Advertising Age - 2/27/2015
Every weekday, we bring you the Ad Age/iSpot Hot Spots , new and trending TV commercials tracked by iSpot.tv , a company that catalogs, tags and measures activity around TV ads in real time. The New Releases
Questlove and Charli XCX Cover Deee-Lite for Target’s Summer Style Global Advisors
'Covers Blasting?' 'Word': Walmart iPhone 6 Ad Knows More Lingo Than You Advertising Age
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How to Monetize Snapchat? Strippers Have It Figured Out
Advertising Age - 2/27/2015
Credit: Flickr: pestoverde Snapchat is well-known as the disappearing-message platform with growing users, a huge valuation and very little revenue. But a particular group of users has figured out how
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March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Adweek Online - 2/27/2015
If brands that are investing in March Madness—we're looking at you,  Capital One, Coke and AT&T —want to effectively extend their campaigns to social video, they should watch basketball's big boys for
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Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle
Adweek Online - 2/27/2015
Accounts in Review: Denstu Team Exits the Sears and Kmart Advertising Review | Adweek Accounts in Review: Denstu Team Exits the Sears and Kmart Advertising Review | Adweek Featured
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Advertisers Are Unhappy With All of Your Facebook Friends
Motley Fool - 2/27/2015
Facebook ad prices are trending up. Source: Facebook The other contributor has been a decline in organic reach for Pages -- the number of people that see a Page post without promotion -- as users add
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US oil rig count plunges to lowest since June 2011
Yahoo! Finance - 2/27/2015
The number of US oil rigs in use fell by 33 this week to 986.  This is the lowest total for US oil rigs since the week ending June 17, 2011.  The number of oil and gas rigs in use fell by 43 to 1,267,
US oil rig count plunges to lowest since June 2011 (BHI, USO, OIL) Business Insider
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WATCH: Michael Oren invokes 'House of Cards' in new ad
Haaretz - 2/27/2015
'If you're tired of dirty politics in Israel, on March 17, you vote for Kulanu,' says Israel's former ambassador to Washington in video. Michael Oren, former Israeli Ambassador to Washington, does a (not
WATCH: Michael Oren invokes 'House of Cards' Haaretz
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Cox Media and TubeMogul Announce Partnership Spanning TV and Digital Video
TMC Net - 2/27/2015
[February 27, 2015] EMERYVILLE , Calif. and ATLANTA , Feb. 27, 2015 /PRNewswire/ -- Today, TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, and Cox Media announced
TubeMogul, Cox Media patner on TV, digital video advertising Telecompaper
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See Leonard Nimoy's Relentlessly Spock-Studded Commercials
Advertising Age - 2/27/2015
Leonard Nimoy, the actor known to generations of TV viewers and moviegoers as Mr. Spock on "Star Trek," died Friday, his wife told The New York Times. He was also a familiar face in commercials, which
See Leonard Nimoy’s Relentlessly Spock-Studded Commercials Global Advisors
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Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth
Adweek Online - 2/27/2015
Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it home
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Old Navy Advertising 'Boyfriend' Jeans to Kids
ABC News - 2/26/2015
Old navy now offers girls jeans in "skinny," "super skinny," and "boyfriend skinny." Old Navy Old Navy , the clothing chain known for its moderately-priced clothes and wide range of styles
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Advertising Futurist Joe Marchese Gets Broader Role at Fox Networks Group
Variety - 2/26/2015
Joe Marchese , an executive experienced in many of the new forms of advertising developing around TV programs, is getting a wider role at Fox Networks Group , which acquired Marchese’s company, true[x]
REUTERS - Advertising Futurist Joe Marchese Gets Broader Role at Fox Networks Group Namibia Press Agency
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Atomic Paintball, Inc. Signs Agreement To Provide Advertising, Ad Player And Mobile
Reuters - 2/26/2015
PR Newswire DALLAS, Feb. 26, 2015 DALLAS , Feb. 26, 2015 /PRNewswire/ --  Atomic Paintball, Inc.  (OTC: ATOC).   On January 30 , 2015 Atomic Paintball, Inc. dba Atomic World Media, signed an
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