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Itz Online Daily News >> ADVERTISING INDUSTRY October 24, 2014 members login here
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Breast cancer ad ruled ok: watchdog
New Zealand Herald - 8 Hours ago
Kiwi actress Geraldine Brophy fronts the ad, which has had complaints against it dismissed. Photo / supplied A complaint about an advertisement for the Breast Cancer Foundation which described women's
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Nonhuman primate model of ß-amyloid (Aß)-induced Alzheimer's disease (AD)
Nature - 8 Hours ago
To read this article in full you will need to log-in or choose from the options on the right. SciBX 7 (41); doi :10.1038/scibx.2014.1214 Published online Oct. 23 2014 Nonhuman primates receiving intracerebroventricular
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Will the video platform kill the TV spot?
Globe and Mail - 8 Hours ago
A man dressed in pristine white and served by a resigned, glum assistant touts the technological prowess of his district. He exhorts others to love their labour, and to glorify their dystopian nation.
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Brain training firms are exaggerating power of products, say scientists: Experts
TMC Net - 9 Hours ago
[October 23, 2014] (Guardian (UK) Via Acquire Media NewsEdge) Companies marketing "brain games" that are meant to slow or reverse age-related memory decline and enhance other cognitive functions
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Nevada rancher Cliven Bundy makes a political ad Los Angeles Times 10 mins ago
MSN News - 8 Hours ago
© David Becker Rancher Cliven Bundy speaks during a news conference near his ranch on April 24, 2014, in Bunkerville, Nevada. LAS VEGAS — The political ad plays out like a parody, a "Saturday
Rancher Cliven Bundy makes a political ad Los Angeles Times 1 hr ago MSN News
Nevada rancher Cliven Bundy makes a political ad Los Angeles Times MSN News
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Ad firm gets six-month licence suspension
TheStar.com.my - 9 Hours ago
THE Shah Alam City Council (MBSA) has decided to suspend the licence of the advertising company involved in the controversial billboard publicising Oktoberfest that was put up in the city. During the
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Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice
Adweek Online - 9 Hours ago
Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company
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Ad execs urge industry to get involved – AdNews Challenge
AdNews - 9 Hours ago
It's no secret that the fast-spinning advertising, media and marketing industry is a competitive one when it comes to work, but what about sport? As part of an annual tradition, sports enthusiasts,
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Global Online Advertising Market
Sys-Con India - 9 Hours ago
From the Wires Oct. 23, 2014 07:22 PM LONDON , Oct. 23, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search,
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‘The Young And The Restless’ (Y&R) Spoilers For Oct. 24, 2014: Billy Makes A Big
International Business Times Australia - 7 Hours ago
CBS' long-running daytime soap opera "The Young and the Restless," also popularly known as Y&R, is set to feature a drama-filled episode on Oct. 24, 2014. The story takes intriguing turns and twists with
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Team Detroit CCO Says Cadillac Has Been Searching For Its Soul For 20 Years And
Media Post - 7 Hours ago
That move Cadillac made to New York's SoHo neighborhood in an apparent bid to leave behind the archaic decay and soullessness of Detroit in favor of SoHo's apparent hip factor? It's been slapped down
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Principal warns of serious accident (Albany Advertiser)
Yahoo! News Australia - 7 Hours ago
The principal of a school situated next to a known speeding hotspot believes it is only a matter of time before a serious accident occurs unless his school is prioritised by the State Government for flashing
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Dog Rock Lotto win yet to be claimed (Albany Advertiser)
Yahoo! News Australia - 7 Hours ago
A bottle of celebratory champagne is ready and waiting at Dog Rock Newspower for the lucky Lotto division one winner to claim their prize.
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R/GA global CCO Nick Law: Ideas aren’t worth much, Aussie ad industry is bloated
Mumbrella - 7 Hours ago
Law The value of an idea is a lot less than the ad industry thinks, and agencies should be more “frugal” about what they share with clients R/GA’s global chief creative officer Nick Law told an audience
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Behind the curtain of technology and behavior change
HealthImaging - 7 Hours ago
BOSTON—The concept of continuous care improves patient engagement with the healthcare system and improves both clinical outcomes and efficiency, said Kamal Jethwani, MD, MPH, head of the research and
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Is It Time To Redress The Balance Between Android And iOS In Mobile Ad Targeting?
CMO.com - 8 Hours ago
Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally. According to IDC, 85 per cent of the global smartphone audience now
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Study: Retailers aren't ready for next-gen tech
BizReport.com - 8 Hours ago
Mobile devices and social networks are making it simpler for consumers to not only find products but to compare pricing, check reviews and finalize purchases. But, according to new data out from Mozu,
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Expert Advice: Invest in Near Field Communications
BizReport.com - 8 Hours ago
Kristina: How can retailers better use near field communications to engage and retain shoppers? Douglas Lusted, CEO, Linkett: NFC can be used to securely transfer content to in-store customers mobile
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Top struggles for email marketers
BizReport.com - 8 Hours ago
According to a recent MarketingSherpa report email marketers are banking on email; on average email marketers report campaigns deliver a 119% return on their investment. But despite the face that email
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What's going on at Leo Burnett?
AdNews - 8 Hours ago
What's going on a Leo Burnett? There's market speculation that the agency is laying off around 20 senior level execs, in the wake of a number of new business wins inlcuding Woolworths. Several industry
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Havas Melbourne wins first local business
AdNews - 8 Hours ago
Havas Melbourne has picked up its first local business winning localfitness.com.au, just a month after opening its doors. The agency will handle planning and real time buying of display advertising
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Advertising: A Tech Twist on Home for the Holidays
Ellis County Press - 7 Hours ago
Font size: The growth of marketing efforts for connected-home items is fueled by consumers’ appetite for new technology. Share on
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Beauprez dives into gutter with new ad
Denver Post - 7 Hours ago
Seriously, Bob Beauprez. Do you want to cap your campaign in the waning days of voting with a sleazy ad suggesting Gov. John Hickenlooper's administration is recklessly releasing murderous felons onto
Editorial: Beauprez dives into gutter with new ad Denver Post
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Ello makes its ad-free promise a legal one, too
CIO-Asia - 7 Hours ago
It's one thing to say your social network will never be like Facebook, it's another to enshrine that promise in legal documents. Ello, a social site whose claim to fame is an anti-ad manifesto, is doing
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Watch This Sexy, Parkour-Inspired Ad for the H&M x Alexander Wang Collection
Creativity - 8 Hours ago
Hot Models Get Competitive in an Industrial Basement Editor's Pick Fashion aficionados have been waiting eagerly for H&M's H&M x Alexander Wang Collection and this promo for it does not disappoint.
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