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Skechers to Pay $45 Million to Settle Advertising Charges   - 2 Hours ago
Brooke Burke promoting Shape-ups. The Federal Trade Commission announced Wednesday that Skechers USA agreed to pay $40 million to settle charges that it deceived consumers by "making unfounded claims
  
    



VIDEO: Ad boss on Facebook's power   - 67 Minutes ago
Social networking site Facebook will partially float on the US stock exchange on Friday, with the company valuing itself, in total, at $100bn. Sir Martin Sorrell, boss of advertising firm WPP, assessed
all 1 news articles >>
  
    




Facebook's advertising challenge   - 86 Minutes ago
Facebook users apparently click on about one of every 2,000 ads. That sums up Facebook's advertising problem. It's also appears to be part of the reason General Motors decided to stop paying for advertising
  
    



Toning sneakers don't give users Kardashian's bottom   - 76 Minutes ago
Consumers who bought Skechers toning shoes and the claims they'd lose weight and add muscle will be eligible for refunds under a settlement with the Federal Trade Commission announced Wednesday. For millions
  
    



Do Facebook ads work? IPO, GM spotlight issue   - 111 Minutes ago
Just as Facebook prepares for its highly anticipated initial public offering of stock, the effectiveness of advertising on the site is under scrutiny, thanks to General Motors' decision to pull its paid
  
    



Ad execs undecided on effectiveness of Facebook   - 3 Hours ago
General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will take off
  
    


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Ad execs say jury still out on Facebook as medium   - 3 Hours ago
A Facebook application logo is pictured on a mobile phone in this photo illustration taken in Lavigny (Reuters) - NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook
  
    



Larry Kimmel resigns as DMA CEO, joins hawkeye   - 3 Hours ago
Larry Kimmel has resigned as CEO of the Direct Marketing Association (DMA) to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg. Kimmel's transitioning out begins
all 3 news articles >>
  
    



Ad attacks Obama health care, tax, debt promises   - 108 Minutes ago
WASHINGTONTITLE: Obama's PromiseLENGTH: 60 secondsAIRING: Network affiliates in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.KEY IMAGES: This
  
    


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Flipboard's Quittner Talks About Role, Explains Ad Platform   - 43 Minutes ago
If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience
  
    



CBS Shifts 'Men' to Thursday   - 65 Minutes ago
Final Case for 'CSI: Miami,' But Three New Dramas and One New Comedy CBS is planning just one new comedy and three new dramas for its upcoming fall schedule -- fewer than any of its rivals -- while moving
  
    



Preview '666 Park' and Nine More ABC Shows   - 65 Minutes ago
Extended Trailers for Network's Upcoming Lineup Check out extended previews for ABC's new shows, including "666 Park Avenue," a multifamily version of "American Horror Story"; "Mistresses," a drama for
  
    


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See Trailers for Five Fox Newcomers   - 65 Minutes ago
Forrester Study: Brand Marketers Must Explore New Technologies To Capture Display Advertising's Full Potential How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked
  
    



Adorkable Photos From Fox's Upfront   - 65 Minutes ago
Upping the Adorkability Quotient Fox's upfront pitch put the refreshed lineup of "X Factor" judges, including Britney Spears, before media buyers about to enter negotiations on ad time for the coming
  
    



Revolving Chairs Take Stage at NBC Upfront   - 65 Minutes ago
Forrester Study: Brand Marketers Must Explore New Technologies To Capture Display Advertising's Full Potential How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked
  
    



Trai's proposed restrictions on TV advertising hurt competition   - 70 Minutes ago
It should be left to the channels to decide how much of advertising to carry and in what manner.
  
    



Decor Experts Talk Themes in Special Event Design Today   - 73 Minutes ago
Todayâ??s best theme decor engages guestsâ?? sensesâ??all of them. A black-and-white gala pulses with energy thanks to design work from DECO Productions. Photo by Patty Daniels. Big theme events are back
  
    



Campaign 'Real life' Crocodile Dundee stars in new tourism ad   - 105 Minutes ago
Paul Hogan playing Mick Dundee in the 2001 film Crocodile Dundee in Los Angeles. Picture: Supplied Source: Supplied Former Crocodile catcher Greg "Hairy Dog" Harman: One of the real life characters who
all 1 news articles >>
  
    



Sofia Vergara and Shakira at Univision   - 65 Minutes ago
Network Emphasizes Its Share of Spanish-Language Viewers, Younger Audience Sofia Vergara and David Lawenda dance onstage at the Univision upfront. Univision Communications kicked off a lively, aggressive
all 1 news articles >>
  
    



Maximize Your Meetings' Educational Impact   - 2 Hours ago
Highlights You need to understand learning styles in order to appeal to every participant at an event. There are different styles and preferences in learning, but individuals canâ??t necessarily be pigeonholed
  
    



Religious Conference Management Associationâ??s Presidentâ??s Message   - 2 Hours ago
Highlights RCMA welcomes new management team and organizational structure. RCMA has embarked on a new journey to meet the changing needs of our planners and partners, all while retaining the core values
  
    



Skechers settles with FTC for $40m   - 3 Hours ago
has agreed to settle (FTC) charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes, which began retailing in 2008. According to the FTC, the settlement
  
    



Land O'Lakes to use NetSuite OneWorld   - 3 Hours ago
Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference. Land
  
    



SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms   - 3 Hours ago
During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce
  
    



Groups appeal air quality permit for Shell Arctic drilling   - 24 Minutes ago
Environmental and Alaska Native groups on Wednesday appealed an air permit granted by the Environmental Protection Agency to a Shell Oil drilling ship that could be used this summer in the Arctic Ocean
all 1 news articles >>
  
    
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