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VIDEO: Ad boss on Facebook's power
- 67 Minutes ago
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Social networking site Facebook will partially float on the US stock exchange on Friday, with the company valuing itself, in total, at $100bn. Sir Martin Sorrell, boss of advertising firm WPP, assessed
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Facebook's advertising challenge
- 86 Minutes ago
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Facebook users apparently click on about one of every 2,000 ads. That sums up Facebook's advertising problem. It's also appears to be part of the reason General Motors decided to stop paying for advertising
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Toning sneakers don't give users Kardashian's bottom
- 76 Minutes ago
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Consumers who bought Skechers toning shoes and the claims they'd lose weight and add muscle will be eligible for refunds under a settlement with the Federal Trade Commission announced Wednesday. For millions
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Do Facebook ads work? IPO, GM spotlight issue
- 111 Minutes ago
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Just as Facebook prepares for its highly anticipated initial public offering of stock, the effectiveness of advertising on the site is under scrutiny, thanks to General Motors' decision to pull its paid
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Ad execs undecided on effectiveness of Facebook
- 3 Hours ago
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General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will take off
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Ad execs say jury still out on Facebook as medium
- 3 Hours ago
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A Facebook application logo is pictured on a mobile phone in this photo illustration taken in Lavigny (Reuters) - NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook
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Larry Kimmel resigns as DMA CEO, joins hawkeye
- 3 Hours ago
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Larry Kimmel has resigned as CEO of the Direct Marketing Association (DMA) to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg. Kimmel's transitioning out begins
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Ad attacks Obama health care, tax, debt promises
- 108 Minutes ago
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WASHINGTONTITLE: Obama's PromiseLENGTH: 60 secondsAIRING: Network affiliates in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.KEY IMAGES: This
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CBS Shifts 'Men' to Thursday
- 65 Minutes ago
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Final Case for 'CSI: Miami,' But Three New Dramas and One New Comedy CBS is planning just one new comedy and three new dramas for its upcoming fall schedule -- fewer than any of its rivals -- while moving
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Preview '666 Park' and Nine More ABC Shows
- 65 Minutes ago
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Extended Trailers for Network's Upcoming Lineup Check out extended previews for ABC's new shows, including "666 Park Avenue," a multifamily version of "American Horror Story"; "Mistresses," a drama for
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See Trailers for Five Fox Newcomers
- 65 Minutes ago
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Forrester Study: Brand Marketers Must Explore New Technologies To Capture Display Advertising's Full Potential How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked
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Adorkable Photos From Fox's Upfront
- 65 Minutes ago
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Upping the Adorkability Quotient Fox's upfront pitch put the refreshed lineup of "X Factor" judges, including Britney Spears, before media buyers about to enter negotiations on ad time for the coming
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Revolving Chairs Take Stage at NBC Upfront
- 65 Minutes ago
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Forrester Study: Brand Marketers Must Explore New Technologies To Capture Display Advertising's Full Potential How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked
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Decor Experts Talk Themes in Special Event Design Today
- 73 Minutes ago
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Todayâ??s best theme decor engages guestsâ?? sensesâ??all of them. A black-and-white gala pulses with energy thanks to design work from DECO Productions. Photo by Patty Daniels. Big theme events are back
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Sofia Vergara and Shakira at Univision
- 65 Minutes ago
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Network Emphasizes Its Share of Spanish-Language Viewers, Younger Audience Sofia Vergara and David Lawenda dance onstage at the Univision upfront. Univision Communications kicked off a lively, aggressive
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Maximize Your Meetings' Educational Impact
- 2 Hours ago
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Highlights You need to understand learning styles in order to appeal to every participant at an event. There are different styles and preferences in learning, but individuals canâ??t necessarily be pigeonholed
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Skechers settles with FTC for $40m
- 3 Hours ago
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has agreed to settle (FTC) charges that the company made unfounded and deceitful claims about the benefits of its Shape-Ups fitness shoes, which began retailing in 2008. According to the FTC, the settlement
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Land O'Lakes to use NetSuite OneWorld
- 3 Hours ago
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Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference. Land
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