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Survey Finds Earned and Social Media Inextricably Linked in Newsrooms Today   - 5 Hours ago
/PRNewswire/ -- Traditional journalism has been significantly impacted by the growing number of Americans who turn to social media to source, share and engage with news. A new survey by Ogilvy PR of over
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BOHAN Takes Home Gold at Advertising Age Small Agency of the Year Awards   - 73 Minutes ago
/PRNewswire/ -- BOHAN Advertising was named Southeast Small Agency of the Year by marketing trade publication, Advertising Age. An awards show was held in Austin, Texas at the close of Ad Age's sold-out
  
    




Bright House Networks Selects BlackArrow to Deploy Dynamic Ad Insertion for On-demand   - 5 Hours ago
Extends Monetization of On-demand Content to Key DMAs NEW YORK--(BUSINESS WIRE)--Jul. 28, 2014-- BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that Bright House
  
    



VivaKi Partners With Ghostery Enterprise to Offer Privacy and Analytics Solutions   - 5 Hours ago
NEW YORK, NY -- (Marketwired) -- 07/28/14 -- VivaKi, the advertising technology solutions company owned by Publicis Groupe, and Ghostery Enterprise, the global technology and transparency solutions provider,
  
    



Exact Data's Recent Database Update Adds Over 2,000 Records to Newly Engaged Mailing   - 5 Hours ago
Exact Data, a privately held data company in Chicago recently completed an update to its business-to-consumer (B2C) database. In the process, thousands of new records were added to Newly Engaged Mailing
all 4 news articles >>
  
    



Microsoft's Latest Ad Bashes Siri For Not Being As Smart As Its Own Virtual Assistant   - 6 Hours ago
Microsoft has been touting its new virtual assistant, Cortana , as a personal aid that learns more about you the more you interact with it. In its latest ad , the company is out to prove Cortana is
all 1 news articles >>
  
    


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Microsoft Is Back To Bashing Apple In Latest Advertisment   - 5 Hours ago
[embedded content] In Microsoft’s latest TV spot, the company stacks its voice assistant against Apple’s. Spoiler: Microsoft’s wins. The commercial features Siri on an iPhone 5S and Cortana on a
  
    



READ IN: Monday, July 28, 2014: VA bill done, two more big-ticket items to go before   - 6 Hours ago
Don't forget to sign up for Read In , your one-stop shop for the politics news you need right now. It's fast, easy and free! A1: The stories you need to read before your first conference call. --
  
    



David Duchovny Stars in Russian Nostalgic/Nationalist Beer Ad   - 17 Hours ago
9:04pm Plugging Russian-made beer Siberian Crown, David Duchovny appears in a two-and-a-half-minute ad, titled “You Have Things to Be Proud Of,” with heavy themes of pro-Russian nostalgia and cultural
  
    


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G2Mi Research: Outdoor Advertising in Europe, a new analysis by G2Mi Research   - 7 Hours ago
LONDON -- The European outdoor advertising industry is characterised by relatively low growth, but strong innovation by media companies as they seek to create new urban spaces for outdoor ads (such as
  
    



Ad Age Elevates Zmuda; Taps Event-Content Editor   - 7 Hours ago
Natalie Zmuda Ad Age is pleased to announce the following personnel moves: Natalie Zmuda has been promoted to deputy managing editor of Ad Age. Natalie joined Ad Age as a reporter in 2008 after five
  
    



Virtual Reality: Advertising's Next Big Thing?   - 7 Hours ago
Oh baby! Virtual reality gets real Credit: You're on a wooden plank. Pivoting, you find yourself on the precipice of a deep pit. Taking unsteady steps, you cross with your arms outstretched for balance.
  
    


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Construction Industry Markets to Build Younger Workforce   - 7 Hours ago
Modern equipment uses joystick technology. The construction business is looking for a few good gamers. Trying to shake its image as dirty, backbreaking labor and attract younger workers, the industry—from
  
    



BRIEF-Guangdong Advertising signs agreement with United ...   - 12 Hours ago
Guangdong Advertising Co Ltd * Says board agrees to invest 188.1 million yuan ($30.41 million) in Guangzhou Zhongmao Advertising Co * Says signs strategic agreement with IT solutions and service provider
  
    



Ipsos comments on FY 2014 financial guidance   - 18 Hours ago
Ipsos SA:Expects FY 2014 revenue to be stable or grow slightly at constant scope and exchange rate.Sees operating margin in line with FY 2013.FY 2013 revenue 1.712 billion euros.FY 2014 revenue 1.712
  
    



David Duchovny touts Russian pride in beer ad   - 73 Minutes ago
(CNN) - David Duchovny's latest role is stirring up more intrigue than any episode of "The X-Files." The actor plays himself in a beer commercial imagining how proud he would be if he were Russian.
all 1 news articles >>
  
    



The Hill Names Bob Cusack as Editor in Chief   - 40 Minutes ago
The Hill, "publication of record for policy influencers inside and outside Washington," announced today the appointment of Bob Cusack as editor in chief. Cusack will replace 11-year veteran Hugo Gurdon,
  
    



Zillow Pays $3.5 Million For Trulia   - 40 Minutes ago
Zillow has acquired Trulia for $3.5 million in stock, which could trigger a string of similar consolidations within the online real estate industry.  Zillow and Trulia are two of the biggest third-party
  
    



'Most Powerful Arm' Campaign Is Small Agency Awards Digital Campaign of the Year   - 73 Minutes ago
International shop Reactive took home the top prize in the Digital Campaign of the Year category at the 2014 Small Agency Awards for its work for the Save Our Sons Foundation, an organization that seeks
  
    



The Times and The Sunday Time "cultural impact" by Grey London and Betsy Works.   - 5 Hours ago
The Times and boast about the articles that inspired Charge Of The Light Brigade and helped free Mick Jagger in a new brand film. The spot is part of the papers’ "unquiet" campaign, which was created
  
    



Reckitt Benckiser to focus on 'powerbrands' with centralised marketing set-up   - 5 Hours ago
Reckitt Benckiser is to hive off its pharmaceutical division, which houses drugs such as heroin addiction treatment Suboxone, as a standalone business, so that it can focus its efforts on consumer "powerbrands"
  
    



Hudson’s Bay testing real time mobile advertising program   - 5 Hours ago
Hudson’s Bay Co. is testing out a mobile advertising program that will send messages in real time to shoppers in its stores. On Monday, the retailer will announce that it is using technology from a company
  
    



Outdoor Plus expands portfolio as part of £10m investment   - 5 Hours ago
Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014. The two latest London sites on the A41 Hendon Way and at Purley
  
    



This 344-Year-Old Company Is on Mobile Marketing's Cutting Edge   - 5 Hours ago
Hudson's Bay Co., a pioneering North American business that was  founded in 1670 , is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's Bay,
  
    



Peru: Recent Updates To Peruvian Data Protection & Privacy Law - Global Advertising   - 5 Hours ago
Terms & Conditions and Privacy Statement Mondaq.com (the Website) is owned and managed by Mondaq Ltd and as a user you are granted a non-exclusive, revocable license to access the Website under its
  
    
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