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The 5-second rule: Agencies devise tricks to keep viewers from skipping ads   - 53 Minutes ago
'They threw me off the hay truck about noon.' That's the opening line from James M Cain's The Postman Always Rings Twice and picked by Stephen King as one of his all-time favourite sentences (though he

Discounting agency fees for fetching business not a long-term plan   - 53 Minutes ago
What used to be an alarming event two decades ago, has become a routine affair in the agency business now and it's nothing to be proud of, dear agency folk. You pitch for a client. Agree to work on a

'Advertising has created a lot of unwanted boundaries around art'   - 58 Minutes ago
By Priyanka Nair Santosh Padhi, chief creative officer & co-founder of Taproot India speaks about his journey as an art driven creative and the relevance of an art person in a digitally driven world.

Sprint Looks for New Creative Lead Agency   - 94 Minutes ago
Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications company spends about

FACT CHECK: Robertson Highlights Record in New Ad   - 55 Minutes ago
By Clip Syndicate (18 News) – Martha Robertson has released her second campaign ad of the election season. In the ad, she highlights her background growing up, her life as a single mother, running her

Vodafone triples spend on ‘hyperlocal’ marketing after 'best ever ROI' ad campaign   - 51 Minutes ago
Vodafone is tripling its investment into what it calls “hyperlocal” advertising. It will run some 300 different creative executions across 220 metro and regional locations in its latest push. It wants

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M&C Saatchi appoints Ogilvy & Mather’s Kate Smither as group strategy director   - 53 Minutes ago
M&C Saatchi has appointed Ogilvy & Mather global planning partner Kate Smither as group strategy director, bringing her back to Australia after four years in London. Smither’s will report into former

Latest HP PR Reshuffle Sees Burson Lose Out And Omnicom Benefit   - 57 Minutes ago
PALO ALTO—HP is consolidating its public relations activity again, this time shifting all of its communications work to Omnicom, including global duties for its enterprise unit which Burson-Marsteller

Old mistakes, new platforms: Neville Doyle on why advertisers need to focus less   - 61 Minutes ago
If you believe any of the countless ‘digital experts’ peddling their opinions under titles such as ‘social media guru’ on Twitter, then the ‘age of interruption is over’. But despite the misgivings you

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All Native Advertising Is Not Equal: Why That Matters Under The First Amendment   - 61 Minutes ago
Last December, the Federal Trade Commission held a workshop entitled “Blurred Lines: Advertising or Content” to address the latest and greatest darling of the digital media advertising world – Native

Advertising: Holiday Inn Express Tries Funny to Sell Free Breakfast   - 78 Minutes ago
The Funny or Die comedian Jim Gaffigan is promoting the hotel chain in Internet videos and digital-radio ads.

video•Candidate Gets Helping Hand From Mom in Campaign Ad   - 102 Minutes ago
A super PAC supporting Democratic candidate for governor Steve Grossman is using a new television ad to tout the endorsement of a key backer - Grossman's 92-year-old mother. A super PAC supporting

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SC brings back per-station cap for political ads   - 102 Minutes ago
The Supreme Court of the Philippines declared this Tuesday that airtime limits imposed by the Commission on Elections (Comelec) for political advertisements were unconstitutional. The decision will

Ad Agency Executives Overheard Saying 'I'd Swipe Right For Her'   - 103 Minutes ago
Doh! The boys get caught acting like boys again . In Marketing Magazine, Nicola Kemp writes , "Tinder is having a moment. Wedged in the back of a sweaty lift at a London advertising agency last week,

Why People Buy Products, Services And Brands   - 109 Minutes ago
The Blake Project, the brand consultancy behind Branding Strategy Insider, delivers interactive brand education workshops and keynote speeches designed to align marketers on essential concepts in brand

Questions over election period advert   - 110 Minutes ago
Updated 4 minutes ago A political scientist is asking why National Party leader John Key knows so much about a private company's advertising he said was due to appear in a newspaper next

Scary Shoe Promotions   - 2 Hours ago
Foot Locker's Pitch Black Experience Kicks Off the Triple Black Collection With the introduction of its Triple Black Collection, Foot Locker staged a pitch black experience for its bravest fans to

Top 10 British advertising campaigns of the 21st century   - 2 Hours ago
We all have fond memories of advertisements from our youth. My parents generation hold the 1970s Smash advertisement in high regard, with the adorable little robots and catchy jingle. Whereas my generation

Seven Things Every Brand Should Know About Beacons   - 2 Hours ago
Claire Mula of in-store technology provider Sprooki tells us everything we need to know about beacons. Location can be a powerful tool for any consumer brand seeking to stay relevant with today’s connected

Digital Agency The Explainers Expands Team   - 2 Hours ago
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What I Wish I Knew About Creativity at 20   - 2 Hours ago
Imagine you could go back in time and give your 20-year-old self a bit of advice on investing in  the creative process , coming up with new ideas, and producing good, fun work. What would you say?

Seo.com.au Bought for $33K   - 2 Hours ago
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Should The Industry Be Doing More to Support Indigenous Australians?   - 2 Hours ago
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Why native advertising is purer than the 6pm news   - 2 Hours ago
Following recent debate around the practice of native advertising Rakhal Ebeli argues it could actually help create a better line between editorial and advertising for media. Have you ever seen a magician

Quebecor sells off Nurun subsidiary for $125M   - 108 Minutes ago
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