Quantcast Advertising Industry News - Congoo
 
 
Log In
  MARKETING/PUBLIC RELATIONS >> ADVERTISING INDUSTRY    Get our Advertising industry daily Briefing     
Advertising industry
Marketing
Media
Online marketing
 
 



The 5-second rule: Agencies devise tricks to keep viewers from skipping ads   - 53 Minutes ago
'They threw me off the hay truck about noon.' That's the opening line from James M Cain's The Postman Always Rings Twice and picked by Stephen King as one of his all-time favourite sentences (though he
  
    



Discounting agency fees for fetching business not a long-term plan   - 53 Minutes ago
What used to be an alarming event two decades ago, has become a routine affair in the agency business now and it's nothing to be proud of, dear agency folk. You pitch for a client. Agree to work on a
  
    




'Advertising has created a lot of unwanted boundaries around art'   - 58 Minutes ago
By Priyanka Nair Santosh Padhi, chief creative officer & co-founder of Taproot India speaks about his journey as an art driven creative and the relevance of an art person in a digitally driven world.
  
    



Sprint Looks for New Creative Lead Agency   - 94 Minutes ago
Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications company spends about
  
    



FACT CHECK: Robertson Highlights Record in New Ad   - 55 Minutes ago
By Clip Syndicate (18 News) – Martha Robertson has released her second campaign ad of the election season. In the ad, she highlights her background growing up, her life as a single mother, running her
  
    



Vodafone triples spend on ‘hyperlocal’ marketing after 'best ever ROI' ad campaign   - 51 Minutes ago
Vodafone is tripling its investment into what it calls “hyperlocal” advertising. It will run some 300 different creative executions across 220 metro and regional locations in its latest push. It wants
  
    


American Express takes you places Sponsored
The Preferred Rewards Gold Card takes you places. And shows you’ve arrived. Enjoy Gold Card benefits and access while you earn travel rewards fast. Earn 10,000 Membership Rewards® bonus points redeemable for rewards after your first purchase.  Learn More



M&C Saatchi appoints Ogilvy & Mather’s Kate Smither as group strategy director   - 53 Minutes ago
M&C Saatchi has appointed Ogilvy & Mather global planning partner Kate Smither as group strategy director, bringing her back to Australia after four years in London. Smither’s will report into former
  
    



Latest HP PR Reshuffle Sees Burson Lose Out And Omnicom Benefit   - 57 Minutes ago
PALO ALTO—HP is consolidating its public relations activity again, this time shifting all of its communications work to Omnicom, including global duties for its enterprise unit which Burson-Marsteller
  
    



Old mistakes, new platforms: Neville Doyle on why advertisers need to focus less   - 61 Minutes ago
If you believe any of the countless ‘digital experts’ peddling their opinions under titles such as ‘social media guru’ on Twitter, then the ‘age of interruption is over’. But despite the misgivings you
  
    


Your sponsored post can go right here! Sponsored

Congoo’s B2B information portal now receives over 1 million visits per month.  Congoo provides a highly influential audience comprehensive news and information within their industry.  Reach a coveted audience of senior executives, affluent males and opinion leaders. Get the Media Kit




All Native Advertising Is Not Equal: Why That Matters Under The First Amendment   - 61 Minutes ago
Last December, the Federal Trade Commission held a workshop entitled “Blurred Lines: Advertising or Content” to address the latest and greatest darling of the digital media advertising world – Native
  
    



Advertising: Holiday Inn Express Tries Funny to Sell Free Breakfast   - 78 Minutes ago
The Funny or Die comedian Jim Gaffigan is promoting the hotel chain in Internet videos and digital-radio ads.
  
    



video•Candidate Gets Helping Hand From Mom in Campaign Ad   - 102 Minutes ago
A super PAC supporting Democratic candidate for governor Steve Grossman is using a new television ad to tout the endorsement of a key backer - Grossman's 92-year-old mother. A super PAC supporting
  
    


Ernst & Young - The right transaction Sponsored
No matter what the size of your company, where it is located or the business you are in, transactions can help your company grow, prosper or reinvent itself. The Ernst and Young Transaction professionals can play a critical role at every step of the deal lifecycle.  Learn More



SC brings back per-station cap for political ads   - 102 Minutes ago
The Supreme Court of the Philippines declared this Tuesday that airtime limits imposed by the Commission on Elections (Comelec) for political advertisements were unconstitutional. The decision will
  
    



Ad Agency Executives Overheard Saying 'I'd Swipe Right For Her'   - 103 Minutes ago
Doh! The boys get caught acting like boys again . In Marketing Magazine, Nicola Kemp writes , "Tinder is having a moment. Wedged in the back of a sweaty lift at a London advertising agency last week,
  
    



Why People Buy Products, Services And Brands   - 109 Minutes ago
The Blake Project, the brand consultancy behind Branding Strategy Insider, delivers interactive brand education workshops and keynote speeches designed to align marketers on essential concepts in brand
  
    



Questions over election period advert   - 110 Minutes ago
Updated 4 minutes ago A political scientist is asking why National Party leader John Key knows so much about a private company's advertising he said was due to appear in a newspaper next
  
    



Scary Shoe Promotions   - 2 Hours ago
Foot Locker's Pitch Black Experience Kicks Off the Triple Black Collection With the introduction of its Triple Black Collection, Foot Locker staged a pitch black experience for its bravest fans to
  
    



Top 10 British advertising campaigns of the 21st century   - 2 Hours ago
We all have fond memories of advertisements from our youth. My parents generation hold the 1970s Smash advertisement in high regard, with the adorable little robots and catchy jingle. Whereas my generation
  
    



Seven Things Every Brand Should Know About Beacons   - 2 Hours ago
Claire Mula of in-store technology provider Sprooki tells us everything we need to know about beacons. Location can be a powerful tool for any consumer brand seeking to stay relevant with today’s connected
  
    



Digital Agency The Explainers Expands Team   - 2 Hours ago
Please wait while we sign you in with LinkedIn. This may take some time. Please be patient and do not refresh the page. (A new window from LinkedIn should open for you to authorize the B&T login.
  
    



What I Wish I Knew About Creativity at 20   - 2 Hours ago
Imagine you could go back in time and give your 20-year-old self a bit of advice on investing in  the creative process , coming up with new ideas, and producing good, fun work. What would you say?
  
    



Seo.com.au Bought for $33K   - 2 Hours ago
Please wait while we sign you in with LinkedIn. This may take some time. Please be patient and do not refresh the page. (A new window from LinkedIn should open for you to authorize the B&T login.
  
    



Should The Industry Be Doing More to Support Indigenous Australians?   - 2 Hours ago
Please wait while we sign you in with LinkedIn. This may take some time. Please be patient and do not refresh the page. (A new window from LinkedIn should open for you to authorize the B&T login.
  
    



Why native advertising is purer than the 6pm news   - 2 Hours ago
Following recent debate around the practice of native advertising Rakhal Ebeli argues it could actually help create a better line between editorial and advertising for media. Have you ever seen a magician
  
    



Quebecor sells off Nurun subsidiary for $125M   - 108 Minutes ago
Already a subscriber? Login here . Check if your company has a bulk subscription here. Those wishing to read the best industry news will need to subscribe. Corporate bulk deals are available upon
all 4 news articles >>
  
    
*Votes may take up to 30 minutes to influence article rank order
Featured Members
Scott Michelson Scott Michelson
Advertising Industry
The Sponsor Depot The Sponsor Depot
Advertising Industry
William McEntee William McEntee
Creative Director
Advertising Industry
Bill Abramovitz Bill Abramovitz
CEO | Creative Director
Advertising Industry

  Add your Profile
  View more profiles

   




 
 
Access dozens of premium and subscriptions sites Free! Download now.

Advertise   |   Build a News Circle   |   Get News Briefings   |   Congoo News Home   |   Get the Netpass
About Congoo   |   Terms   |   Privacy   |   Need Help?   |   Site Map
Copyright ©2014 Congoo.com. All Rights Reserved.