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News from TheMarketingTeacher.com >> ADVERTISING INDUSTRY January 07, 2009 members login here
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>>  ADVERTISING INDUSTRY
NAVTEQ LocationPoint Advertising Services Unveiled at CES
MarketWatch - 5 Hours ago
/PRNewswire via COMTEX/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced the launch of NAVTEQ LocationPoint(TM) Advertising,
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Bosses slam 'throw a sickie' ad
BBC - 20 Hours ago
The advertisers say taking a day off sick can be beneficial for employees An advert for a cold and flu medicine has been criticised for encouraging workers to 'throw a sickie'. The TV and web 'Take a
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Recession may move mobile ad market away from branding
RCR Wireless News - 4 Hours ago
Mobile's ability to draw an instant response and identify highly qualified and engaged prospects through capabilities like click-to-call and click-to-SMS makes the medium ideal for driving action. In
Recession may move mobile ad market away from branding: Click-through rates, calls RCR Wireless News
Recession May Move Mobile Away from Branding Advertising Age
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Probably a ridiculous caveat
Guardian Unlimited - 6 Hours ago
When Ariane Sherine's brilliant initiative for an 'atheist bus' campaign was in its planning stages, I wrote to her to say that I was not happy about the word 'probably' in the slogan 'There is probably
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Atheist bus ad campaign provokes bitterness in Barcelona
Guardian Unlimited - 6 Hours ago
A mock-up of the Barcelona atheist advertsing campaign. Photograph: www.busateo.org The posting of atheist advertising on Barcelona's buses has been branded 'an attack on all religions'. Next week, Barcelona
Video: All aboard the Atheist Bus Campaign Guardian Unlimited
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Leo Burnett USA settles Army fraud suit
Chicago Tribune - 13 Hours ago
Five years ago, Greg Hamilton didn't think it would take until 2009 to settle things when he and a co-worker decided to act as whistle-blowers on their employer at the time, Leo Burnett USA Inc. But Tuesday,
Leo Burnett USA pays out $15.5m to settle allegations over Army billing Brand Republic
Leo Burnett Settles Army-Ad Suit Wall Street Journal Online
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Research and Markets: The Rating Agencies and Their Credit Ratings: What They Are,
Forbes.com - 7 Hours ago
Rating Agencies and Their Credit Ratings: What They Are, How They... - Forbes.com nology Enterprise Personal Emerging nology All Forbes nology & The World nology Wire Research and : The Rating Agencies
Should We Abolish Credit Rating Agencies? Seeking Alpha
Credit Rating Agencies The Hedgefund Journal
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Roy Greenslade: How advertising companies are coping with the downturn
Guardian Unlimited - 9 Hours ago
Advertising companies brave the storm We know that a decline in advertising is hurting newspapers and broadcasting outlets. But how are advertising companies themselves faring? The answer: better than
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Advertising companies brave the storm
Guardian Unlimited - 10 Hours ago
We know that a decline in advertising is hurting newspapers and broadcasting outlets. But how are advertising companies themselves faring? The answer: better than might be expected, as I explain in .
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Ladbrokes hits back over ad ban with spoof 'missing persons' poster
Guardian Unlimited - 11 Hours ago
Ladbrokes has launched a tongue-in-cheek press campaign in the style of a missing persons poster offering a £20 reward to find the one viewer who complained to the advertising regulator and got the betting
Ladbrokes hits back over ad ban Guardian Unlimited
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Ladbrokes protests as TV ads banned
Guardian Unlimited - 13 Hours ago
The advertising watchdog has banned a tongue-in-cheek TV campaign by Ladbrokes for portraying gambling as a reckless pursuit. Its ruling followed just one public complaint, prompting the betting company
Video: Watch a Ladbrokes ad banned for linking gambling with risk-taking Guardian Unlimited
Watch a Ladbrokes ad banned for linking gambling with risk-taking Guardian Unlimited
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Adecco CEO expects sales to fall in 2009 -paper
CNBC - 14 Hours ago
ZURICH, Jan 7 (Reuters) - Adecco, the world's largest staffing company, expects sales to fall in 2009 and is preparing itself for two 'very challenging' years, the group's head told Switzerland's Handelszeitung
Publicis expects 2009 sales to fall - paper Reuters
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Former Lowe Exec Launches PI&C
Adweek Online - 5 Hours ago
The collective will offer clients access to a pool of talent in advertising, fashion, music, content and Web creation Domenico Vitale NEW YORK Domenico Vitale, former chief strategy officer at Lowe in
Former Lowe Exec Vitale to Launch Collective Mediaweek
Former Lowe Exec Vitale Launches Agency Advertising Age
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Omnicom Taps Warren as Diversity Chief
Adweek Online - 5 Hours ago
Exec led multicultural programs and community outreach at Arnold NEW YORK Omnicom Group has named Tiffany Warren chief diversity officer, a new post at the holding company. Warren has been vp, multicultural
Omnicom Taps Tiffany Warren as Diversity Chief Mediaweek
Omnicom Taps Warren for New Diversity Role Advertising Age
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Egypt, Iran Spar Over Media 'Incitement' Ad
Media Line - 77 Minutes ago
Egypt is demanding Iran bring to justice the authors of an advertisement calling on Iranians to assassinate Egyptian President Hosni Mubarak. The advertisement was published by the Iranian Fars News agency
Egypt, Iran spar over 'incitement' ad Jerusalem Post
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DreamWorks, Pepsi Produce 3D Super Bowl Ad
Promo Magazine - 3 Hours ago
AM, PROMO Xtra By Richard Tedesco Intel plans to make 125 million pairs of 3D specs available for Super Bowl TV spectators. DreamWorks Animation will hype its upcoming 'Monsters vs. Aliens' movie and
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AD Kids
Fast Company - 4 Hours ago
Information Talking Tips Help take the worry out of words by making language fun. Try these tips from the University of Michigan Healthy System to encourage your child's ability to use language: 1. Start
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Saatchis launches positive anti-smoking campaign
Campaign Magazine - 4 Hours ago
LONDON - Saatchi & Saatchi X has a New Year resolution for smokers with the launch of its new outdoor campaign for the stop smoking charity QUIT. In a bid to move away from the clichéd fear factor
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United States: SEC No-Action Letter Modifies Use Of Past Recommendations In Adviser
Mondaq - 4 Hours ago
No-Action Letter Modifies Use Of Past Recommendations In Adviser Advertisements - Fried Frank Harris Shriver & Jacobson - 21/11/2008, , , You Are Here: United States: SEC No-Action Letter Modifies Use
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Google's Total Ad Server Market Share a Dominant 57%
Seeking Alpha - 92 Minutes ago
Googles (GOOG) Ad Sense and Google-owned DoubleClick together now account for 57% of total ad server market share, while both Microsoft and Yahoo lost significant share since March and together make up
Google's Ad Server Market Share at 57% MarketingVOX
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Reuters Makes Several Ad Executive Appointments
Editor & Publisher - 5 Hours ago
NEW YORK Reuters made several executive appointments to its advertising sales department. Riley McDonough will become senior vice president, general manager and director of advertising sales. Mike Feltz
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Google: Checkout Icon Increases Ad Click-Thru 10%
MarketingVOX - 5 Hours ago
Click to enlarge On its Google Checkout page, Google claims a 'Checkout' icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the
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WPP Trims Thousands, Ogilvy Already Under the Knife
MarketingVOX - 5 Hours ago
people, plans to cut several thousand jobs worldwide, reports MediaBuyerPlanner. The staff-slimdown will take place where labor costs exceed 60% of revenue, the Guardian said. According toReuters, cuts
WPP to Trim Thousands, Ogilvy Already Feeling the Knife Media Buyer Planner
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D&AD appoints Greg Quinton as education...
Design Week - 5 Hours ago
D&AD has appointed The Partners creative director Greg Quinton as its new education chairman, filling a post that was vacant for three months. Quinton replaces Al Young, St Luke�s creative
D&AD appoints Greg Quinton as education chairman Design Week
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TACODA Founder Dave Morgan on Whatâ??s Next in Online Advertising
Private Equity HUB - 6 Hours ago
Dave Morgan knows a thing or two about the online advertising market. In 2001, Morgan founded TACODA Systems, whose behavioral marketing technology not only attracted $32 million in venture financing
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