Advertising Industry News

NEW YORK (Reuters) - ABC on Tuesday rolled out a fall television schedule featuring just two new programs, one a traveling game show and the other a detective drama based on a popular British series,

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UPDATE 1-TNS rejects improved $1.9 billion WPP offer - 4 Hours ago

(Reuters) - British marketing research firm Taylor Nelson Sofres Plc (TNS.L: Quote, Profile, Research) rejected an improved 996 million pounds ($1.9 billion) takeover approach from WPP Group Plc (WPP.L:

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Taylor Nelson Sofres rejects revised offer from WPP UPDATE - 4 Hours ago

(Adds background) LONDON (Thomson Financial) - Taylor Nelson Sofres Plc. (TNS) said its board has unanimously rejected a revised offer proposal from WPP Group Plc. (nasdaq: WPPGY - news - people )'s of

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Aptilon and Skura Announce Collaboration to Enhance Multi-Channel Effectiveness - 3 Hours ago

Aptilon Corporation (TSX-V: APZ), a leading provider of physician access through its innovative alternative sales and marketing channel, and Skura Corporation, a leader in next generation software for

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Screenvision and Oliver Peoples Eyewear Announce Cinema Advertising Campaign - 6 Hours ago

In celebration of its 20th Anniversary, Oliver Peoples Eyewear announced that it will launch a cinema advertising campaign in partnership with Screenvision. The 30 second spot, designed to look and feel

Ad Industry Roundup: DVRs; Online Ad Prices; Starcom MediaVest; Platform-A - 2 Hours ago

-- : Google-owned DoubleClick's research arm, Performics, recently completed a survey of DVR owners that acknowledges wide ad-skipping. But the study makes the odd leap of noting that approximately half

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Seven cans regional ad... - 5 Hours ago

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NBC's Upfront TV Presentation: Is It Enough For Advertisers? - 6 Hours ago

NBC kicked off the upfront ad presentations this week, but the network did it differently. NBC (parent network of CNBC) already unveiled its primetime lineup six weeks ago, so NBC's upfront week extravaganza

Newspaper Ad Expert Deborah Armstrong to Address Online Advertising in the 2008