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Ad campaign took time to resonate with leisure fliers
- 4 Hours ago
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Southwest Airlines decided to fly solo as other U.S. airlines rolled out fees last year. Executives thought that surprising customers with fees would run counter to Southwest's no-nonsense reputation,
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The endless assault of advertising
- 117 Minutes ago
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Dundas Square is a cluttered universe of glowing, blinking imagery being pumped into passing brains. Yet it also pumps up Toronto's cosmopolitan flavour. (Oct. 28, 2009) CARLOS OSORIO/TORONTO STAR Would
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Heiress upset at 'vacant' ad
- 5 Hours ago
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American heiress Paris Hilton is threatening legal action against a Wellington company which used her picture on a billboard with the word "vacant" written across it. Media5 used the photo, which showed
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Advertisers face resistance to on-line tracking
- 2 Hours ago
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MADRID -Campaigners are stepping up efforts to curb online tracking of Internet use by firms that deliver adverts tailored to the specific interests of consumers, as polls reveal widespread unease with
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The city that went to war on advertising
- 12 Hours ago
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Stealthily, cleverly, implacably, the officials of Sao Paulo its 20 million inhabitants make it one of the world's largest cities are after their prey. Since the first day of 2007, morning, noon, night
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Advertising boss shoots high
- 3 Hours ago
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Johannesburg - Alhough he says "family reasons" are behind his return to South Africa after a short but successful career in Australia, Mike Abel determinedly plays up the positive factors behind the
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Google's Music Service In China Attracting Advertisers
- 4 Hours ago
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Google's music service in China hasn't achieved much so far; no one should look for Google's next quarterly financial report to say it's brought in hundreds of millions of dollars in revenue or toppled
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Has Ad Money, But Not For 'Controversial Talk'
- 4 Hours ago
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Census Other restrictions on ad buys include those with excessive sex or violence, questionable moral or ethical values, potentially controversial programming and more By John Eggerton -- Broadcasting
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AIT Web Host Launches Free Search Engine Advertising
- 6 Hours ago
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AIT, Inc. announced free search engine advertising to web hosting and domain registration customers. For over fourteen years Advanced Internet Technologies (AIT, Inc. http://www. AIT.com) provided a global
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Toyota Introduces Environmental Ad Campaign
- 6 Hours ago
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NEW YORK Toyota launched a new TV ad campaign late last week that is designed to promote the company's efforts to develop environmental technologies. The spots will air on national news, Sunday morning
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No Way! Advertising On Google's Home Page?
- 8 Hours ago
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It's the third day in a row that Google has celebrated the upcoming 40th anniversary of Sesame Street with a different Google Doodle, but that's not what drew our attention to their home page. Google
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Advertising, IT Should Benefit From Looser Budgets
- 9 Hours ago
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Advertising, information technology and outsourcing are among the sectors likely to benefit first from a cautious uptick in corporate spending TEXT SIZE : A | A | A TOOLS (Reuters) RELATED STORIES Advertising,
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