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Writers Etc. Material >> ADVERTISING INDUSTRY February 09, 2010 members login here
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Saints' Super Bowl victory most watched event in TV history
Miami Herald - 5 Hours ago
Louisiana players living dream with Saints When Randall Gay saw middle-aged men exchange tearful embraces in the Louisiana Superdome, he could relate. Gay grew up in Brusly, near Baton Rouge, in a home
Record Super Bowl Telecast Tops "M*A*S*H" Record Post Chronicle
Super Bowl ad featuring Letterman, Leno and Oprah KVET
all 433 news articles >>      Add Comment

Opinion: The weirdest ad campaign ever
CNN - 19 Hours ago
Carly Fiorina released the 'demon sheep' ad in California race for U.S. Senate David Frum says it may be the strangest campaign ad ever He says she's unfairly targeting Tom Campbell as a fiscal conservative
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White Stripes Protests Super Bowl Ad
Billboard - 4 Hours ago
The White Stripes plans 'strong action' against the Air Force Reserve over its Super Bowl commercial, which the duo claims is an unauthorized re-recording of its song 'Fell in Love With a Girl.' On its
Air Force Reserve Pulls Ad After White Stripes Allege Music Used Without Permission BNET
Jack White Upset With Air Force Reserve Over Super Bowl Ad Post Chronicle
all 7 news articles >>      Add Comment

Motorola's Megan Fox ad stirs up some buzz online
Chicago Tribune - 109 Minutes ago
Motorola's Super Bowl ad starring actress Megan Fox generated a fair amount of online chatter over the weekend, but not as much buzz as Google and Doritos, according to Chicago-based marketing firm Alterian.
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Code Computerlove appointed as Berghaus digital agency
How Do - 5 Hours ago
Outdoor brand Berghaus has announced that it has appointed Manchester's Code Computerlove as its new digital partner. The Pentland Group business is looking to up its investment in digital marketing activity
Berghaus hands Code Computerlove digital task Promotions and Incentives
Berghaus appoints Code ComputerLove as digital agency The Drum
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Just How Popular Was Google's Super Bowl Ad, Anyway?
Advertising Age - 5 Hours ago
NEW YORK (AdAge.com) -- Occasionally the disconnect between conversation on the web and, well, real conversation, becomes abundantly clear. Take the Super Bowl. As you've no doubt heard, Google ran an
Touchdown! Google's Top Super Bowl Searches Industry Standard
9-Feb-10 - Tebow Super Bowl Ad Airs after Controversial Run-up Global Catholic Network
all 24 news articles >>      Add Comment

Microsoft's Atlas and Interpublic Group Ink Agreement on North American Ad-Serving
Edu Bourse - 6 Hours ago
Je suis impressionne au critère de ce jeep, personnellement je l'attend au printemps pour l'achteter malgres en cette période de festival... je recherche le prix renault master3 Sur ce sujet, Les éditions
Microsoft's Atlas and Interpublic Group Ink Agreement... ClearStation
all 1 news articles >>      Add Comment

Palace sale advertised in the FT
BBC - 9 Hours ago
Palace were given a 10-point penalty for going into administration Administrators dealing with the sale of financially-stricken Championship side Crystal Palace have advertised the club in a national
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UPDATE 1-Rightmove sees 2010 ahead of view, ad spend rises
Reuters UK - 12 Hours ago
* Trading in line for '09, sees '10 profit beating views * Substantial increase in avg spend per advertiser in Jan LONDON, Feb 9 (Reuters) - British property website Rightmove (RMV.L The company said
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Audi's 'green police' ad
Los Angeles Times - 12 Hours ago
Suffice it to say I'm not panicking about global warming right now. Perhaps that's why I was bemused and intrigued by Audi's Super Bowl ad. Audi's "Green Police" (available on YouTube) depicts an America
The unheralded significance of the Audi green police ad Grist Magazine
Audi's Green Police May Be Looking For You Design News
all 10 news articles >>      Add Comment

Microsoft Seals Ad Deal With Interpublic
Forbes.com - 16 Hours ago
Microsoft is getting cozier with Madison Avenue. The software company is partnering with advertising holding company Interpublic Group in a deal that will make Microsoft the go-to ad technology provider
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Frum: Weirdest campaign ad ever?
CNN - 16 Hours ago
Editor's note: David Frum writes a weekly column for CNN.com. A resident fellow at the American Enterprise Institute, he was special assistant to President George W. Bush in 2001-2. He is the author of
Frum: The weirdest campaign ad ever? CNN
The weirdest campaign ad ever? CNN
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The weirdest ad campaign
CNN - 18 Hours ago
Editor's note: David Frum writes a weekly column for CNN.com. A resident fellow at the American Enterprise Institute, he was special assistant to President George W. Bush in 2001-2. He is the author of
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The Ad Bowl's Big Winners
CNBC - 19 Hours ago
The morning after the big game the New Orleans Saints weren't the only big winners: advertisers cashed in on the biggest audience for any program and TV history. So who won? Doritos, according to Nielsen
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Did this Metro PCS ad make the tech world cringe?
CNET News.com - 19 Hours ago
Here are some deeply perceptive estimations brought to you in the new ad campaign from cell phone provider Metro PCS: All Indian males work in the tech industry. Unless they are in Bollywood. And all
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Google airs 'Parisian Love' ad on most-watched Super Bowl
SiliconValley.com - 20 Hours ago
Game? What game? In past decades, many viewers watched the Super Bowl at least as much for the creative advertising (Apple's classic '1984' Macintosh spot comes to mind) as for the football. Now, thanks
Googleâ??s â??Parisian Loveâ?? SuperBowl ad was recycled from YouTube TECH.BLORGE.com
Google: Parisian Love Advertising Age
all 6 news articles >>      Add Comment

Online ad improvement seen in IAC's 4Q loss
Yahoo! via Wap - 6 Hours ago
SAN FRANCISCO - Internet company IAC/InterActiveCorp lost $ 1 billion in the fourth quarter because it wrote down the value of its search business, but the results beat expectations and offered the latest
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Nielsen Survey Confirms That Captivate Network Delivers Highly Desirable Audience
Individual.com - 5 Hours ago
(PR Newswire) Captivate Network delivers an audience of over four million employed, high-income consumers who watch the company's elevator screens and use the content on them to help make buying decisions,
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Havas UK revenues fall 14.3%
Marketing Week - 97 Minutes ago
Havas, owner of agency networks Euro RSCG and MPG, says UK revenues fell 14.3% in the final quarter of 2009. The marketing services group reports organic revenues slumped to 42m (37m) in the final three
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White Stripes threaten over Super Bowl ad
CBC - 100 Minutes ago
The U.S. Air Force Reserve appears to have succumbed to a threat from the White Stripes, after the alt rock duo accused the organization of unauthorized use of a hit song in a Super Bowl commercial. The
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Rail agency ad a plea for money: DA
Times Live South Africa - 119 Minutes ago
Manny de Freitas said the half page advert appearing in the Business Day signed by Prasa chief executive Lucky Montana, sets out 'in some detail' the massive financial burden facing the parastatal. 'What
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Useful Networks and MoVoxx Team Up to Offer Cross-Carrier Location-based Mobile
LBSzone - 4 Hours ago
DENVER--Useful Networks, a provider of location-targeted content and advertising solutions for mobile application developers, together with MoVoxx, a leading mobile advertising network, will launch geo-targeted
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Facebook, Microsoft End Advertising Deal
Information Week - 5 Hours ago
Facebook has cut short a deal in which Microsoft sold display advertising on the Web's largest social network. Microsoft, however, said that it would continue to be the exclusive provider of Web search
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Adfusion Launches New Channel to Help Advertisers Reach U.K. Consumers
Yahoo! Canada - 5 Hours ago
HOPKINS, Minn., Feb. 9 /PRNewswire/ -- Minneapolis-based ARAnet, Inc. has launched Adfusion U.K., a new channel that opens up the Adfusion article-based online advertising platform to marketers looking
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New mobile technology said to offer advertising...
Biz Community - 8 Hours ago
Huge Media, launched late last week, has signed a distribution agreement for South Africa with mobile phone technology provider Eyeballs Mobile Advertising, giving it the rights to distribute the innovative
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