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Tesco rapped for misleading shoppers
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Guardian Unlimited
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August 20, 2008
The advertising regulator has ruled that an ad campaign by Tesco that aimed to prove that rivals including Wal-Mart-owned Asda were more expensive for shoppers was misleading. One of the Tesco ads, which ran in the national press, showed a shopping trolley full of goods with price comparisons showin...
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