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RESEARCH: Marketers must refocus to tackle the 'prosumer' says EIU report
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B2B Marketing Online
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August 30, 2008
The rise of 'prosumers' over the next five years will fundamentally change the way companies â?? and marketers in particular â?? operate. This is the one of the key messages from a new report by the Economist Intelligence Unit, entitled 'The digital company 2013 â?? How technology will empower the c...
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