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NBCU Olympic Ads: More Than $1 Billion Sold
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TV Week
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August 07, 2008
NBC Universal said its ad revenue haul for the Beijing Olympic Games has topped $1 billion, a new record. â??Weâ??ve always said that the Olympics is one of the most powerful properties in all of television,â? said Seth Winter, senior VP of sales and marketing at NBC Sports & Olympics. â??While...
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