|
|
|
Your Customers Are "Predictably Irrational"
|
|
Business Week
- 5/10/2008
|
|
We are all creatures of habit, driven to make decisions based on assumption, not logic. So argues Dan Ariely in his new book, 'Predictably Irrational' (BusinessWeek.com, 3/6/08). This thesisapplied to the way you communicate with customerscan make a dramatic difference in the success or failure of y
|
|
|
|