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In the Age of TiVo and Web Video, What Is Prime Time?
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Gainesville Sun
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May 14, 2008
This week, the television upfronts in which the broadcast networks present their schedules to advertisers will open with a mystery. Who stole six million viewers? Thats the number who were watching prime time television last May, a month affectionately known as sweeps, but have disappeared this ye...
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