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Disney to create lab to test high-tech ads for ABC, ESPN
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San Francisco Chronicle
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May 13, 2008
Do people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing? Is the sports ticker crawl distracting or does it add value to the 30-second TV spot? A laboratory to be founded by The Walt Disney Co. by the end of the year a...
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