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Nielsen Completes IAG Acquisition - May 16 2008
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Daily Research News
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May 17, 2008
Nielsen has completed the acquisition of TV ad effectiveness firm IAG Research, which will be re-branded as Nielsen IAG.Under the terms of the deal, , IAG co-founders and Co-CEOs Alan Gould and Ken Orkin will continue to lead the service as Co-CEOs of the re-named firm, reporting to Nielsen EVP Susa...
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