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The marketing that dare not speak its name
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Business Respect  | May 17, 2008

An Article from Business Respect, Issue Number 128, dated 16 May 2008By Mallen Baker In 2002 Sony Ericsson paid actors to pose as tourists, who would ask passers-by to take their photograph with the company's new camera phone. Whilst doing so, the actors would rave about how great the phone was, wit...
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