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Patrick O'Rahilly, CEO and founder, Aspen Marketing Services (AMS)
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DMNews.com
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May 09, 2008
What is the biggest challenge AMS faces today? Educating procurement departments on what value a strong DM agency brings to the table, when they conÃ?Âtinually try to commoditize what we do. It's not just putting ink on paper, it's making the thinking, process and execution flawless. What drives ch...
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