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Spring Allergy Ads Were Less Effective, per Nielsen IAG
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Adweek Online
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July 01, 2009
- Ric Brack NEW YORK TV viewers seem more immune to pitches for allergy medications this spring when compared to the year before, according to a new study from Nielsen IAG, which surveyed consumers on advertising recall. When exposed to such ads this spring, viewers remembered them less than those s...
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