Ad Industry Backs Form Of Opt-In For Behavioral Ads - Congoo

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Ad Industry Backs Form of Opt-In for Behavioral Ads

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International Broadcasting Convention | July 02, 2009

Major advertisers and their agencies have agreed to give Web surfers more control over behavioral advertising. They also say that control should apply to ads serviced by the Googles and Yahoos! of the world, as well as Internet service providers. That is according to new self-regulatory guidelines i...

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