Hipster Factor Poses Challenges For Movie Marketers - Congoo

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Hipster factor poses challenges for movie marketers

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WXEL | July 03, 2009

By Steven Zeitchik NEW YORK (Hollywood Reporter) - Batten down the hatches -- the hipsters are coming. Even as Hollywood studios increasingly aim at the broadest possible audience, a few companies are experimenting with the opposite approach in these summer months and beyond: They're making smart, q...

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