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In-Hohm Advertising: Microsoft's Banking on Ad Revenue From its PowerMeter Competitor
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Fast Company  | July 03, 2009

Hohm may be Microsoft's answer to Google PowerMeter, but unlike PowerMeter, the Microsoft energy management application is a money-making venture. PowerMeter is under the philanthropic Google.org umbrella, while Hohm is part of Microsoft's quest to make advertising revenue an ever-growing part of it...
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