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TV Ads Most Helpful; Web Banners Most Ignored
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Media Buyer Planner  | July 02, 2009

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In terms of the helpfulness of ads in other media, newspapers rank second...
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