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The Hispanic Market Is Set to Soar
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Adweek Online
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November 01, 2009
Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast becoming the driver of the group's growth, with 88 perce...
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