Netflix Users Embrace Streaming, But "Watch Instantly" Needs Work, Study Suggests - Congoo

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Netflix Users Embrace Streaming, but "Watch Instantly" Needs Work, Study Suggests

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Fast Company | November 04, 2009

Netflix's streaming movie service may be more popular--and perhaps more vulnerable--than anyone has realized. Two-thirds of Netflix customers have used the service's 'Watch Instantly' feature, according to new research by Praxi Group and One Touch Intelligence. Netflix's core business--DVDs by mail-...

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