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Weezer Snuggie: Greatest Rock 'N' Roll Marketing Since the ELO Hockey Puck
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Fast Company
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November 03, 2009
Let's face it, your Magic the Gathering 'wooby' is full of holes and smell's like last year's Cool Ranch Doritos. Time to bundle up with your laptop, a sweet Bluetooth headset, some good internationally scattered first-person shooter 'friends,' and, of course, the Weezer Snuggie. Part innovation, pa...
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