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B2B social media requires more buy-in
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SmartBrief
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November 04, 2009
B2B companies have a larger task at hand when it comes to social media: The entire business needs to evolve so that the customers' needs are prioritized, Valeria Maltoni writes. Marketers need "be the catalyst for change in the organization" and to "build, find, and curate for the organization," she...
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