Ask Your Doctor If This Ad Is ... - Congoo

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Ask Your Doctor If This Ad Is ...

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BusinessWeek | November 05, 2009

Does it seem like you hear the phrase 'ask your doctor' every time you turn on the TV? There's a reason. Drug companies spend about $5 billion a year in the U.S. on ads imploring people to talk to their physicians if they think a pill they've read about or seen on TV might help them. Such ads are so...

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