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Cheer launches new ad campaign with Web series
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Drug Store News
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November 05, 2009
CINCINNATI (Nov. 5) A Procter & Gamble laundry detergent is getting its own soap-- soap opera, that is. This week, P&G launched 'Brighten Bay,' a new Cheer soap campaign that will brighten laundry routines at an affordable price. The campaign, inspired by daytime dramas, includes a new ad featuring ...
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