Digital OOH Set To Skyrocket - Congoo

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Digital OOH Set to Skyrocket

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Brandweek | November 06, 2009

Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast released this week, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOHs 1.4...

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