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Droid: The New Android Marketing Brand?
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BusinessWeek
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November 05, 2009
This strategy is a smart one: Currently, very few consumers are even aware of Android, or know what it is. With the Droid brand, Verizon Wireless is likely hoping to change that, and to make Droid phones stand out in the consumers minds in the same way the Apple iPhone does. Indeed, Android-based ph...
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