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Mark Penn drafted in to mastermind Bupa brand rethink
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PR Week UK
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November 05, 2009
Penn's research firm Penn Schoen & Berland (PSB) has been charged with researching stakeholder attitudes around three key healthcare areas in which Bupa is hoping to demonstrate 'brand leadership'. Bupa has also enlisted Frank PR to build mainstream awareness for a new report that will examine how h...
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