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After Mickeys Makeover, Look for Less Mr. Nice Guy
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New York Times
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November 05, 2009
LOS ANGELES Â? For decades, the Walt Disney Company has largely kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand and upend his $5 billion or so in annual merchandise sales. One false move and Disney could have New Coke on its hands. Mickey as he w...
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