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Mobile ads three-to-five times more effective than online: analyst
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Mobile Marketer
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November 05, 2009
NEW YORK Â? Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist. Bruce Braun, CEO of Agent-M, moderated the Â?Measuring MobileÂ?Exploring the MetricsÂ? panel. He asked the panelists questions such as Â?What are the tools and metrics used...
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