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Selling Simplicity - Not Just Marketing It
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4Hoteliers
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November 05, 2009
Have you noticed that more and more companies are marketing 'simplicity' as a reason to buy their products or services? For example, Philips Electronics advertises 'Sense and simplicity' while Bank of America promotes 'Clear, easy-to-understand products.' Simplicity also is the subtle message that S...
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