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New Study Reveals: Struggling Consumers Say Companies Connect; Drive Sales Via Cause
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Reuters
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November 04, 2009
Procter & Gamble and Sonic Drive-In make major cause commitments despite economy KANSAS CITY, Mo., Nov. 3 /PRNewswire/ -- The 2009 PR Week / Barkley Cause Survey uncovers that while consumers have decreased spending on charitable giving, 91% expect companies to fill that gap and showcase their commi...
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