Web
|
Images
|
News
News Home
US
World
Business
Finance
Industry
Technology
Science
Media & Advertising
Politics/Law
Entertainment
Internet
Health
Sports
Culture
PERSONAL TECHNOLOGY
Log In
Ethnic Insights Form Foundations of McDonald's Marketing
Have an interest in this Story?
Sign Up for Real-Time email updates
Advertising Age
|
November 06, 2009
PHOENIX (AdAge.com) -- The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African American, Asian and Hispanic marketing. Then McDonald's lays those insights over work for the general market. Neil Golden 'Ethnic segments are leading life...
Read Full Article
Leave a Comment:
You must be logged in to leave a comment
Log in
|
Register
Most Read World Articles
Obama's welcome Indian PM with black tie dinner
- 600 WREC
Iraq's WMDs Did Not Concern Officials In 2001
- Morningstar UK
Cutting holiday calories
- Washington Post
Polanski wins US$4.5M bail, house arrest likely
- SINA
Dame Julie Andrews planning singing comeback in London next year
- NetIndia123.com
Featured Members
Mark Palmer
Founder
Internet consultancies
Rama Sethu Ranga Nathan
Consultant Sound/Recording Engineer
Music Industry
View more profiles
Access dozens of premium and subscriptions sites
Free!
Download now
.
Advertise
|
Build a News Circle
|
Get News Briefings
|
Congoo News Home
|
Get the Netpass
About Congoo
|
Terms
|
Privacy
|
Need Help?
|
Site Map
Copyright ©2009 Congoo.com. All Rights Reserved.