Managing A Brand Through Difficult Economic Times; Mercedes Executive Says: 'First, - Congoo

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Managing a Brand Through Difficult Economic Times; Mercedes Executive Says: 'First,

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Forbes.com | November 06, 2009

MONTVALE, N.J. Slaven began by noting that more companies rise or fall as a result of how they manage their brand than any other single business element, yet discussions of the brand rarely make it on to the agenda of the CEO or the Board of Directors. According to Slaven, the most important thing m...

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