Quantcast Online Ad Platform Snares Nielsen For Household-Level Targeting - Congoo
 
 
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Online Ad Platform Snares Nielsen for Household-Level Targeting
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MarketingVOX  | November 06, 2009

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen�s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest f...
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