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P&G Gets Back to Soap Operas For Cheer
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Media Post
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November 06, 2009
The brands' first major campaign since the introduction of 'The Laundress' in 2007, sets story lines and Webisodes in fictive Brighten Bay. Characters include Nurse Nancy, Sandy, David and Dr. Dan, the hero played by Mathison. The campaign will be supported by www. BrightenBay.com, where viewers can...
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