Quantcast Walmart CMO Says Marketing Is About The Customer, Not The Advertising - Congoo
 
 
TRAVEL & VACATION Log In
Walmart CMO Says Marketing Is About the Customer, Not the Advertising
Have an interest in this Story?
Sign Up for Real-Time email updates
AdAge China  | November 06, 2009

PHOENIX (AdAge.com) -- For an Association of National Advertisers that's been trying hard to elevate the role of marketers in business, Walmart Chief Marketing Officer Stephen Quinn delivered a welcome message: Marketing played the central role in a turnaround for what may well be the predominant ma...
Read Full Article   
 
Leave a Comment: You must be logged in to leave a comment     Log in | Register
 

Featured Members
Martin P. Lee Martin P. Lee
Associate Lecturer
Knowledge Management
Alexandr Migunov Alexandr Migunov
Head of the Project
Real Estate Industry

  
  View more profiles

 
Access dozens of premium and subscriptions sites Free! Download now.

Advertise   |   Build a News Circle   |   Get News Briefings   |   Congoo News Home   |   Get the Netpass
About Congoo   |   Terms   |   Privacy   |   Need Help?   |   Site Map
Copyright ©2009 Congoo.com. All Rights Reserved.