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Adidas sets its hopes on World Cup for sales renewal
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Deutsche Welle
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November 07, 2009
Adidas CEO Herbert Hainer said he is looking to 2010, when the soccer World Cup is to be played in South Africa, for a boost in sales. The company reported a third-quarter revenue drop of 7 percent from a year earlier, as sales in its sports-performance division struggled. Customers were keeping the...
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