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Why Asda rejected launching its own loyalty card scheme
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Grocer  | November 07, 2009

In: Retailers, Industry news Viewings: 45 'You can't buy loyalty with plastic points,' Asda CEO Andy Bond said just a few weeks ago. However, The Grocer can reveal that the retailer considered introducing a loyalty card similar to Tesco's Clubcard three years ago when Doug Gurr joined as strategy di...
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