Baidu Ad Shows Chinese Brands Shifting Ad Strategy From Product To Image - Congoo

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Baidu Ad Shows Chinese Brands Shifting Ad Strategy From Product To Image

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Brandchannel.com | November 07, 2009

Chinese Internet search engine giant Baidu is updating its image with a slick new TV and online ad that portrays the company as the key for users to unlock their future potential. The first corporate ad for Baidu since 2005, the 48-second spot follows the launch last August of the companyâ??s Kuangj...

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