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Disney to rebrand sports complex as ESPN in Feb
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Reuters UK
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November 05, 2009
CHICAGO, Nov 5 (Reuters) - Walt Disney Co's (DIS.N) sports complex in central Florida will be renamed in February after its ESPN unit, in a move to strengthen the well-known sports brand's ties with young athletes. The shift -- plans for which were announced about a year ago -- targets the 500,000 a...
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