Inside Apple's Industrial Design Lab - Congoo

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Inside Apple's industrial design lab

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Fortune | November 07, 2009

A rare visit with the man who designed the iMac, the iPod and the iPhone "I guess it's one of the curses of what you do," says Jonathan Ive, Apple's senior vice president for industrial design, "is that you are constantly looking at something and thinking 'Why why why is it like that? Why is it like...

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