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Leo Burnett banks on shopper marketing
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TheStar.com.my
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November 07, 2009
MULTINATIONAL ad agency Leo Burnett Malaysia, which was named Agency of the Year at the 2009 Kancil Awards last week, is banking on shopper and retailer marketing to put it on a stronger footing in the challenging advertising landscape. Leo Burnett/Arc Worldwide chief executive officer for Malaysia ...
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