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Marketing miscues hurt 'Brighton Beach'
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Variety
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November 07, 2009
How exactly did 'Brighton Beach Memoirs' get beached?Among the deluge of theories flooding the Rialto since word of the abrupt closing leaked out, surprisingly little attention has been paid to the show's marketing.'The Neil Simon Plays' was a two-pronged production. 'Brighton' opened Oct. 25; its c...
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