James Surowiecki: Amazon Vs. Wal-Mart. - Congoo

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James Surowiecki: Amazon vs. Wal-Mart.

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New Yorker | November 08, 2009

In the spring of 1992, the airline industry was in dismal shape, debilitated by the recently ended recession and an overreliance on discounting. So American Airlines announced a new value pricing plan, which entailed cutting fares while replacing complex discounts with a simple, four-tier price syst...

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