Olin Business School Expert Says Super Bowl Ads Score Online Long Before Game's - Congoo

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Olin Business School Expert Says Super Bowl Ads Score Online Long Before Game's

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WebWire | February 03, 2012

Advertisers get more bang for their buck via online viral marketing than buying a $3 million 30-second TV ad during the Super Bowl according to a marketing expert at Olin Business School , Washington University in St. Louis. Â And the new trend of pre-releasing Super Bowl commercials online befor...

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